NOUVEAU ARCADE and KJ SAWKA release new single ‘Run Boy Run’, out now on FiXT.

Nouveau Arcade And KJ Sawka Team Up for Dark Alt-Rock Single, “Run Boy Run”

Out Now Via FiXT

Turning a complete 180 degrees from their previous synthpop singles, Nouveau Arcade are back with a dark alternative rock single “Run Boy Run” that pushes into their heaviest territory yet and showcases Nouveau Arcade‘s diverse range of musical talent and songwriting ability. The track flawlessly delivers elements of alternative rock, industrial metal, and cyberpunk, with a dash of dubstep for the perfect blend of genres to satisfy your musical cravings.

“Run Boy Run” pulls from the duo’s earlier electro-rock roots featuring synths, thrashing guitars, and provocative lyrics accentuated by a strong vocal performance from Nouveau Arcade. If that isn’t enough to tickle your fancy, the track also features a heavy rhythmic performance from renowned Pendulum drummer KJ Sawka, giving it a turbulent futuristic edge from start to finish. “Run Boy Run” is a commentary on constantly living in a state of fear from being bombarded with news and misinformation.

“We are hit by a daily onslaught of new ideas, fear-inducing stories, and misinformation. Our limbic brain has a fight, flight, freeze response, and organizations take advantage of this by continually highlighting threats using tone, wording, and visuals to keep us grounded in a constant state of fear,” states Nouveau Arcade“We have to be mentally cognizant and tough in order to deal with what’s happening in society. We must be intentional in taking back our sense of peace, calming ourselves, guiding our own sentiments, choosing what goes in and out of our minds, and staying grounded in our values.” 

“Run Boy Run” (feat. KJ Sawka) is out now from independent multi-genre music label FiXT.

Purchase/Stream: https://found.ee/RunBoyRun

Blending ’80s nostalgia with modern pop and electronic influences, Seattle, Washington’s Nouveau Arcade is prepared to make their mark on the world. The duo consists of Kevin Preston and Len Hotrum, long-time collaborators who have known each other for the better part of two decades.

The pair have a notable history together with their project The Crying Spell, touring with well-known bands including Killing Joke, Julien-K, VAST, and playing shows alongside Thriving Ivory, Filter, and The Birthday Massacre. The Crying Spell also performed an NFL halftime show for the Seattle Seahawks after receiving strong fan support, and they were the winner of MTV’s Freshman Four competition.

With Nouveau Arcade, the duo have morphed from their electro-rock sound into a retro-futuristic hybrid style – somewhere between familiar darkened wave influences à la Depeche Mode or The Cure and contemporary dubstep and electronica elements from club acts like Nero and Deadmau5. Kevin and Len have named the result “modwave.”
Combining the pair’s admirable creative background and diverse songwriting skills with their collaborator Stefan Scherperel’s expertise in photography and music videos, Nouveau Arcade is soon to be one of the most talked-about acts in music today

Nouveau Arcade Online
https://www.facebook.com/NouveauArcade/
https://twitter.com/NouveauArcade
https://www.instagram.com/nouveauarcade/
https://www.youtube.com/channel/UC78FD3caG8P0rDN-DfyEYTw
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KJ Sawka has been playing drums and producing for over 28 years. Widely recognized for his work as a member of renowned electronic music super-groups, PendulumDestroid, and Everything Must Go, KJ Sawka is undoubtedly one of the most illustrious, and respected figures in the industry today, with a unique ability to push the boundaries of dance music and foster innovation in the scene.

He has done extensive work with countless artists such as BTAmon TobinAndy Summers of the PoliceIllenium, and created the first contestant-band to perform on American Idol with 2010 runner-up Blake Lewis; he has played numerous TV shows such as Craig FergusonJimmy Kimmel, and Ellen Degeneres to name a few. He has been at the forefront of music production, and drum technology and has taken many producers to main stages with electronic/live technology and connectivity.

KJ Sawka Online
https://twitter.com/KjSawka
https://www.instagram.com/kjsawka/
https://www.facebook.com/OFFICIALKJSAWKA
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FiXT is a multi-genre internationally recognized, 100% independent artist-owned record and publishing company, founded in 2006 by artist/producer  Klayton  (Celldweller, Scandroid, Circle of Dust). FiXT‘s mission is to deliver world class music, label services, customer service, and fan experiences, connecting artists to global audiences.

FiXT’s catalog of music has garnered over 2.5 billion online streams connecting with a core audience of gamers, sci-fi enthusiasts, and comic book fans and serves a worldwide fanbase in over 150 countries, reaching millions of listeners each month.

FiXT’s catalog of rock, metal, synthwave, indie-pop, and EDM tracks has received over 1,000 Film/TV/Video Game and advertising sync placements, including: Westworld, Power Rangers, Lexus, Toyota,  Suicide Squad, Iron Man, Robocop, Jack Reacher, Deadpool, John Wick,  Guardians of the Galaxy, Pacific Rim, Call of Duty, Synth Riders,  Assassin’s Creed, Need For Speed, Razer, Dead Rising, UFC and more.

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