NOUVEAU ARCADE release new single ‘Hard Times’, out now on FiXT
Gets Through “Hard Times”
With New Synthpop Single
“Just Let It Go. Everything Will Be Ok.”
– Nouveau Arcade
Nouveau Arcade jumps back into synthwave realm with their emotionally driven synthpop track “Hard Times.”
Shimmering synthesizers dominate this bittersweet easy-listening track as it sweeps through an ethereal soundscape. Featuring a passionate vocal performance coupled with thought-provoking lyrics, and an overall chill atmosphere “Hard Times” is easily an addictive track with a powerful message about getting through the hard times.
“We wrote the track during the pandemic, with the idea behind it being all of the emotion,” states Nouveau Arcade. “We wanted it to be more than just a pandemic trap, that it would stand the test of time for any difficult situation you’d find yourself in.“
“Hard Times” is out now from independent multi-genre music label FiXT.
Blending ’80s nostalgia with modern pop and electronic influences, Seattle, Washington’s Nouveau Arcade is prepared to make their mark on the world. The duo consists of Kevin Preston and Len Hotrum, long-time collaborators who have known each other for the better part of two decades.
The pair have a notable history together with their project The Crying Spell, touring with well-known bands including Killing Joke, Julien-K, VAST, and playing shows alongside Thriving Ivory, Filter, and The Birthday Massacre. The Crying Spell also performed an NFL halftime show for the Seattle Seahawks after receiving strong fan support, and they were the winner of MTV’s Freshman Four competition.
With Nouveau Arcade, the duo have morphed from their electro-rock sound into a retro-futuristic hybrid style – somewhere between familiar darkened wave influences à la Depeche Mode or The Cure and contemporary hybrid electronica with elements from club acts like Nero and Deadmau5. Kevin and Len have named the result “modwave.”
Combining the pair’s admirable creative background and diverse songwriting skills with their collaborator Stefan Scherperel’s expertise in photography and music videos, Nouveau Arcade is soon to be one of the most talked-about acts in music today.
FiXT is a multi-genre internationally recognized, 100% independent artist-owned record and publishing company, founded in 2006 by artist/producer Klayton (Celldweller, Scandroid, Circle of Dust). FiXT‘s mission is to deliver world class music, label services, customer service, and fan experiences, connecting artists to global audiences. FiXT’s catalog of music has garnered over 2.5 billion online streams connecting with a core audience of gamers, sci-fi enthusiasts, and comic book fans and serves a worldwide fanbase in over 150 countries, reaching millions of listeners each month. FiXT’s catalog of rock, metal, synthwave, indie-pop, and EDM tracks has received over 1,000 Film/TV/Video Game and advertising sync placements, including: Westworld, Power Rangers, Lexus, Toyota, Suicide Squad, Iron Man, Robocop, Jack Reacher, Deadpool, John Wick, Guardians of the Galaxy, Pacific Rim, Call of Duty, Synth Riders, Assassin’s Creed, Need For Speed, Razer, Dead Rising, UFC and more.