THE EFFECT Release Music Video For Album Opener “Toxic Envy”

ROCKERS THE EFFECT RELEASE MUSIC VIDEO FOR OPENING SONG “TOXIC ENVY“ FROM 

UPCOMING 2024 DEBUT ALBUM

Latest track from the band comprised of Trev Lukather,

Nic Collins, Steve Maggiora and Emmett Stang is available

via all digital service providers here

Band Set To Tour Europe This June

(Los Angeles, CA) – With 2024 proving to be a breakout year for the band, Los Angeles quartet The Effect are releasing the opening track from their self-titled debut album that is set to release later in 2024. “Toxic Envy” is a mid-tempo rocker that allows the band comprised of Trev Lukather (son of Toto’s Steve Lukather) on guitars, Nic Collins (son of Phil Collins) on drums, Steve Maggiora (Toto) on keyboards and newcomer Emmett Stang on vocals to showcase their individual talents throughout the track. Opening with a driving drum beat by Collins and ethereal keyboards from Maggiora, the intro builds until Stang’s scream gives way to  Lukather’s guitar riff taking the listener on a rock-n-roll journey. The song was produced by Trev Lukather and the music video marks the return of director Madison Leigh Lukather – who has directed all of the band’s videos – and features styling by The Sisters Closet. The song can be found via all Digital Service Providers here and the music video is now live here: https://www.youtube.com/watch?v=MWCOIzDHRKg.

“’Toxic Envy’ is probably the most hard-rock tune on the record. And it’s definitely my favorite drum song on the record too. Trev’s riffs and arrangement ideas made it a field day for me when writing the parts and I wanted to match that energy with what I was doing behind the kit. After laying my parts down, I couldn’t have been happier with what Steve and Emmett laid down on top. It’s another example of The Effect being able to write heavy songs with big riffs, while having a memorable melody and pop sensibility,” explains Nic Collins.

“The song shines light on the dark side of people. Those that want to throw you off your path. Those who dream bash and project their own insecurities on to you. People you feel don’t want you to succeed because they are not where they want to be in their own life. If they are not happy, you are not allowed to be happy. We have all encountered people like that and That is Toxic Envy,” adds Trev Lukather.

After the success of their first-ever live show last October and the response to their debut song “Unwanted” and follow up “Something Wrong,” The Effect have done a lot to develop their brand in less than six short months. The band has recently found mainstream attention with media partners like People Magazine, American Songwriter, Loudwire, and others all talking about the newcomers and their unique sound. The band even had the video for “Unwanted” reach #1 on the season finale of AXS TV’s flagship music program on Thursday nights – The Power Hour. The Effect has done a few shows opening for Steel Panther and most-recently with Evan Stanley and will be taking their music to Europe this June where they will open for Toto on a bunch of dates along with festival and headline shows. More shows to be announced in the near future and information on tickets for all show can be found at: https://www.theeffectband.com.

The Effect 2024 Tour Dates

June 8 – Puilacher, FRA – Coop Live Festival 2024

June 14 – Hoofddorp, NLD – venue Duycker

June 15 – ‘s-Hertogenbosch, NLD – Willem Twee poppodium

June 16 – Zoetermeer, NLD – Cultuurpodium Boerderij

June 24 – Munich, DEU – Tollwood Music Festival *

June 25 – Hamburg, DEU – Stadtpark *

June 27 – Haltern am See, DEU – Seebad Haltern *

June 28 – Büren, DEU – Almeauen Park *

June 29 – Zwickau, DEU – Freilichtbühne Zwickau *(

June 30 – Bruchsal, DEU – Castle of Bruchsal *

July 2 – Berlin, DEU – Spandauer Zitadelle *

* With Toto

More information on the debut album for The Effect will be available in the future.

The Effect L to R: Nic Collins (drums), Steve Maggiora (keyboards), Trev Lukather (guitars), Emmett Stang (vocals)

Photo Credit: Michelle Weber and The Sisters Closet

Logo Design: Jake Hays

About The Effect:

The members of The Effect—Trev Lukather [guitar, producer], Nic Collins [drums], Steve Maggiora [keys], and Emmett Stang [lead vocals]—found each other at the perfect moment. Beyond serendipity, similar experiences cemented an instant bond between these musicians. Each member had logged miles on the road and countless hours in the studio on his own. Trev shined as a solo artist and producer and writer for the likes of Halestorm and Dorothy, Nic held down the drums on tour alongside Phil Collins, Genesis, and Mike + The Mechanics, Steve crisscrossed the globe in TOTO, and Emmett exploded with consistent viral success. Taking the connection one step further, Trev and Nic each grew up as the sons of rock icons—Steve Lukather of Toto and Phil Collins, respectively. They forged a friendship in 2023 and decided to write and record together, welcoming Steve and Emmett to the fold shortly after. The musicians congregated at Trev’s home studio in Los Angeles for “band camp” and immediately gelled, rallying around a signature sound infusing stadium rock energy and spirit with pop palatability. Now, they come together as The Effect, introducing their vision with the release of the songs “Unwanted,” “Something Wrong” and “Toxic Envy” with more still to come.

Connect with The Effect at:

Website: www.theeffectband.com

Facebook: https://www.facebook.com/theeffectofficial

Instagram: https://www.instagram.com/theeffectband/

X: https://twitter.com/theeffectband

YouTube: https://www.youtube.com/@TheEffectOfficialMusic

Tik Tok: https://www.tiktok.com/@theeffectofficial