Filmed by: Mikael Lindström / Edited by: Sara Engström
Sweden’s Bring the Hoax launch the single and music video ”Jonestown.” Musically inspired by the song structures and melodies of Weezer’s ”Pinkerton” album, while lyrically drawing parallels between the Jonestown Massacre and modern-day lack of source criticism, ”Jonestown” is a colorful and uplifting alt. rock track featuring a huge chorus that perfectly blends sugar sweet melodies with distorted guitars. The single is the second and final one from Bring The Hoax’s self-titled debut EP, which will be released on Lövely Records on the 28th of October, 2022.
Bring the Hoax on ”Jonestown”:
When we wrote Jonestown, we were thinking a lot about Weezer’s record Pinkerton which has great song structures and melodies. Therefore, the verse became dynamic and then landed in a more straight chorus.
The text is somewhat inspired by events that took place in the jungle, in the deepest of Guyana. Events that are still relevant in today’s society where we question less and less.
In an age where source criticism never has been needed as much as now – but has been replaced by godliness to our prophets online – we wonder who we really should look up to, the ones we trust, or the ones we follow.
Jonestown is out now on all streaming platforms together with a music video.
The four piece Bring the Hoax infuse their indie rock songs with strong fuzzy guitars and delicately sweet melodies. The songs are held together by an unapologetic force that hardly leaves anyone untouched. It’s clear that the band members take their influences from the finishing decades of the 20th century. You can hear hints of Sonic Youth, Dinosaur Jr, Built to Spill and Smashing Pumpkins to name some.
Bring The Hoax is a rowdy, but yet polished and pleasant companion in the world of indie rock. Gritty dynamics are key in the songs of Bring the Hoax and the balance between the dirty and beautiful guitar tones versus the mountains of distortion and fuzz can be heard in pretty much every song they ever written. The lyrics are poetic and tell suggestive tales about politics, relationships and the everyday struggle that is life.
“Ever since we were kids we have adored a sweet and catchy melody wrapped in a big fuzzy blanket of guitar distortion” – Hasse Karlsson
Karl Nordahl and Hasse Karlsson both grew up in Viksjö, north of Stockholm, Sweden, and were probably destined to become friends since they both were equally unable to resist the mesmerizing pull of the massive soundscapes coming out from the punk-, indie- and grunge-era of the 90s.
When they many years later had their apartments just shy of a 100 meters apart, it was time to start making music together. The first light the band name Bring the Hoax saw was of the fluorescent kind in a dark hotel room without windows, in the basement of a cheap bed and breakfast in Rhodos, Greece, in 2010.
They asked Mark Petterson (My God Damn Territory, Washing Machina) – who Hasse had played with in a couple of bands and projects earlier – to join them on bass. A bunch of drummers later Mark took the seat himself behind the drums when Sara Engström (Washing Machina, Dag och Natt, Tam Tapir) was able to join on bass.
Bring the Hoax has recorded and produced 2 eps during the years prior to the 2022 signing with Lövely Records. Many great things are going to be revealed in the present future.
“We’d like to think of ourselves as business class indie rock” – Karl Nordahl