Bring the Hoax release debut album ‘Single Coil Candy’

Bring the Hoax release debut album ‘Single Coil Candy’ on all streaming platforms

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“Single Coil Candy” is the debut full-length album by Swedish alternative rock group Bring the Hoax. Released on Lövely Records, the album contains the four tracks from Bring the Hoax’s self titled EP from 2022 (previously only released digitally) plus six new, until now unreleased songs.

The album title refers to a commonly used guitar pickup called “single coil” which is often found in offset guitars such as the Fender Jazzmaster and Jaguar models, two of the band’s favorites. It has the ability to produce a warm, full-bodied but yet gritty sound. Candy-like, if you will.

The ten songs capture the band’s signature sound with a mix of catchy hooks, powerful guitars and heavy drums and bass. Together with a massive production these tracks are sure to give you a true connection with the band’s music.

One of the band’s best tools for creating such a striking experience is their ability to implement great dynamics in their song writing. Like a pendulum the music rocks you back and forth between a mesmerizing calm and an invigorating power. While the band’s energy never fades, it doesn’t catch you off guard either, it’s familiar, but fresh at the same time.

“We aim to give the listener a wall of sound-like experience, but one that still maintains a living room recording feeling. Large and powerful, but present and close.” -Hasse Karlsson

Lyrically, the album covers many human feelings. Anger and despair is found in songs like “Once” and “Every kind of light”. Hope and contemplation can be heard in “Los Angeles” and “Singles”, and some political comments are told in “Jonestown” and “Final Day”. There might just be some heart break stories in some of the songs as well.

“We’re so excited to finally share ‘Single Coil Candy’ with the world. This album is a real representation of who we are as a band. It’s got a lot of energy and raw emotion, and we hope it connects with our listeners in a meaningful way.” – Karl Nordahl

“When we recorded these songs Hasse used to shout ‘Single Coil Candy!’ after almost every good take” says Karl Nordahl.

”Single Coil Candy” is produced by Bring the Hoax, and recorded by the band members at Danviken Stereo. The album is mixed by Markus Ingberg at Clubhill Studios, mastered by Hans Olsson Brookes, and features cover art by Bring the Hoax’s bass player Sara Engström. ”Single Coil Candy” is now available on all streaming platforms. Due to manufacturing delays, the physical album release has been postponed to 4/8, 23. Pre order ”Single Coil Candy” on pink vinyl now:



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The four-piece Bring the Hoax infuses its indie rock songs with strong fuzzy guitars and delicately sweet melodies. The songs are held together by an unapologetic force that hardly leaves anyone untouched. It’s clear that the band members take their influences from the finishing decades of the 20th century. You can hear hints of Sonic Youth, Dinosaur Jr, Built to Spill and Smashing Pumpkins to name some.

Bring The Hoax is a rowdy, but yet polished and pleasant companion in the world of indie rock.

Gritty dynamics are key in the songs of Bring the Hoax. The balance of dirty and beautiful guitar tones can be heard in pretty much every song they ever written. There is a powerful struggle between a controlled calm and a chaotic eruption with piles of distortion and fuzz.

The lyrics are poetic and tell suggestive tales about politics, relationships and the everyday struggle that is life.

“Ever since we were kids we have adored a sweet and catchy melody wrapped in a big fuzzy blanket of guitar distortion” – Hasse Karlsson

Karl Nordahl and Hasse Karlsson both grew up in Viksjö, north of Stockholm, Sweden, and were probably destined to become friends since they both were equally unable to resist the mesmerizing pull of the massive soundscapes coming out from the punk- and indie-era of the 90s.

When they many years later had their apartments just shy of a 100 meters apart, it was time to start making music together.

The first light the band name Bring the Hoax saw was of the fluorescent kind in a dark hotel room without windows, in the basement of a cheap bed and breakfast in Rhodos, Greece, in 2010.

They asked Mark Petterson (My God Damn Territory, Washing Machina) – who Hasse had played with in a couple of bands and projects earlier – to join them on bass. A bunch of drummers later Mark took the seat himself behind the drums when Sara Engström (Washing Machina, Dag och Natt, Tam Tapir) was able to join on bass.

In 2022, the bands first releases on Lövely Records saw the light of day. Two singles and an EP were released. The singles Los Angeles and Jonestown received praise on an international level.

When the anticipated EP hit the grid, the reviews were pretty unanimous:

“The overall sound of the record is flawless, but has the necessary rough edges”.
– Metal Division Magazine

“Don’t take anything away from the band, this is a great debut. Definitely a band to watch.”
– Therapy Through a Lense

“The huge production value on the lead single Los Angeles forms a burning package of feel good indie.”
– Maloik Rock Blog

In spring 2023 the band will release its first album named “Single Coil Candy” containing 10 sparkling  and ravaging tracks of indie rock.

The album will be released on vinyl and as a secondary choice of perception, you will also be able stream it digitally, on all of your nearest binary platforms.

Bring the Hoax are:
Hasse Karlsson – guitars and vocals
Karl Nordahl – guitar and vocals
Sara Engström – bass
Mark Pettersson – drums

Almost Religious label group (The Sign Records / Lövely Records / Gaphals) is distributed by:
Proper – UK, Ireland
V2 – Benelux, Austria, Germany, Switzerland, France
Bertus – Spain, Portugal
Audioglobe – Italy
Heathen Natives – Greece
Border / Red Eye – Nordics, Rest of Europe
MVD – North America, Japan, Australia, New Zealand
The Orchard – Digital/Streaming