Bring the Hoax release first single and music video from upcoming debut album

Bring the Hoax release first single and music video from upcoming debut album

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Sweden‘s Bring the Hoax is back with the new single ”Final Day”. With hints of Sonic Youth, Dinosaur Jr, Built to Spill and Smashing Pumpkins, ”Final Day” offers a fresh blend of indie rock, power pop, grunge and modern rock, with strong fuzzy guitars and delicately sweet melodies. The new single is the first taste of Bring the Hoax‘s upcoming debut album ”Single Coil Candy”, and is released together with a music video.

“Final Day is a powerful and passionate song that speaks about the intense desperation for peace and stability.” -Hasse Karlsson (guitars and vocals)

“Everyone knows desperation. In any form, and for whatever reason, the feeling is universal, and this song is a result of that emotion. This song gives me the shakes sometimes.” -Karl Nordahl (guitar and vocals)

Bring the Hoax‘s debut album ”Single Coil Candy” will be released on the 12th of May, 2023 by Lövely Records. The album will be available on all streaming platforms and on pink vinyl.

Pre-order ”Single Coil Candy” on vinyl:

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The four-piece Bring the Hoax infuses its indie rock songs with strong fuzzy guitars and delicately sweet melodies. The songs are held together by an unapologetic force that hardly leaves anyone untouched. It’s clear that the band members take their influences from the finishing decades of the 20th century. You can hear hints of Sonic Youth, Dinosaur Jr, Built to Spill and Smashing Pumpkins to name some.

Bring The Hoax is a rowdy, but yet polished and pleasant companion in the world of indie rock.

Gritty dynamics are key in the songs of Bring the Hoax. The balance of dirty and beautiful guitar tones can be heard in pretty much every song they ever written. There is a powerful struggle between a controlled calm and a chaotic eruption with piles of distortion and fuzz.

The lyrics are poetic and tell suggestive tales about politics, relationships and the everyday struggle that is life.

“Ever since we were kids we have adored a sweet and catchy melody wrapped in a big fuzzy blanket of guitar distortion” – Hasse Karlsson

Karl Nordahl and Hasse Karlsson both grew up in Viksjö, north of Stockholm, Sweden, and were probably destined to become friends since they both were equally unable to resist the mesmerizing pull of the massive soundscapes coming out from the punk- and indie-era of the 90s.

When they many years later had their apartments just shy of a 100 meters apart, it was time to start making music together.

The first light the band name Bring the Hoax saw was of the fluorescent kind in a dark hotel room without windows, in the basement of a cheap bed and breakfast in Rhodos, Greece, in 2010.

They asked Mark Petterson (My God Damn Territory, Washing Machina) – who Hasse had played with in a couple of bands and projects earlier – to join them on bass. A bunch of drummers later Mark took the seat himself behind the drums when Sara Engström (Washing Machina, Dag och Natt, Tam Tapir) was able to join on bass.

In 2022, the bands first releases on Lövely Records saw the light of day. Two singles and an EP were released. The singles Los Angeles and Jonestown received praise on an international level.

When the anticipated EP hit the grid, the reviews were pretty unanimous:

“The overall sound of the record is flawless, but has the necessary rough edges”.
– Metal Division Magazine

“Don’t take anything away from the band, this is a great debut. Definitely a band to watch.”
– Therapy Through a Lense

“The huge production value on the lead single Los Angeles forms a burning package of feel good indie.”
– Maloik Rock Blog

In spring 2023 the band will release its first album named “Single Coil Candy” containing 10 sparkling  and ravaging tracks of indie rock.

The album will be released on vinyl and as a secondary choice of perception, you will also be able stream it digitally, on all of your nearest binary platforms.

Bring the Hoax are:
Hasse Karlsson – guitars and vocals
Karl Nordahl – guitar and vocals
Sara Engström – bass
Mark Pettersson – drums

Almost Religious label group (The Sign Records / Lövely Records / Gaphals) is distributed by:
Proper – UK, Ireland
V2 – Benelux, Austria, Germany, Switzerland, France
Bertus – Spain, Portugal
Audioglobe – Italy
Heathen Natives – Greece
Border / Red Eye – Nordics, Rest of Europe
MVD – North America, Japan, Australia, New Zealand
The Orchard – Digital/Streaming