LONDON, UK – 2 September 2022: Hailing from Mongolia, THE HU have combined traditional music and instrumentation performed in their native language using native instrumentation with Western modern rock stylings to create a unique and catchy sound they have labelled as “Hunnu Rock.” The acclaimed rock outfit have today, September 2, unleashed their anticipated second official studio album RUMBLE OF THUNDER via Better Noise Music alongside the music video for the track ‘Bie Biyelegee’. In this lively video, THE HU can be seen dancing in the traditional Mongolian style of “biyelgee.”
“‘Bie Biyelgee’ is about having a good time,” share THE HU. “We danced like we never danced before during the video shoot and the movements where we tried to imitate biyelgee were very challenging. The biyelgee movements require a different skill set than you would find in any dance genre so in that way, celebrating these qualities are fascinating and inspiring to us.”
Across its 12 tracks, RUMBLE OF THUNDER connects the world to Mongolian culture and its unique core values of natural preservation and spiritual connection with the earth. These core values are on full display in the album along with deeply meaningful lyrics that uplift Mongol people, as the band wishes for prosperity and peace among all. The band shared the eco-conscious debut single, ‘This Is Mongol’, in May which has since received over 3 million video views and over 1.6 million Spotify streams. In July, they revealed an epic action-packed music video for the first half of their nine-minute track ‘Black Thunder’ before sharing its second equally tantalizing sequel in mid-August.
“Rumble of Thunder extends the variety of songs that the Hunnu Rock genre has and focuses on bringing new playing techniques that would sound unique and add more hard rock components to the songs,”THE HU state. “It was quite fun to record and most importantly, we had so much time to play and choose the best versions. Creative space and time are crucial, so we are very grateful to our friends and families who had our backs during the lengthy process. We also feel very much in sync in terms of understanding and complementing each other during performance. You will find that we have become an even closer unit in this album with many new surprises.”
THE HU are currently touring in support of RUMBLE OF THUNDER across the U.S. alongside Five Finger Death Punch and Megadeth until October 15, after which they finish off the year with a headlining run throughout Europe and the U.K. They will begin in Oslo, Norway on 26 Oct, and finish in London with a huge show at the Roundhouse on 9 Dec. See full dates below. Find a list of all upcoming shows and ticket information HERE.
Earlier this year, THE HU hopped across the globe on their “Black Thunder” tour which included stops at Coachella (USA), Fuji Rock Festival (Japan) and headlining shows all over North America, Japan, New Zealand and Australia.
In 2019, an NPR story put a spotlight on “a band from Mongolia that blends the screaming guitars of heavy metal and traditional Mongolian guttural singing,” accurately highlighting the cultural importance and unique musical identity of THE HU. Founded in 2016 in Ulaanbaatar, Mongolia, THE HU, Gala, Jaya, Temka, and Enkush, are a modern rock group rooted in the tradition of their homeland. The band’s two most popular videos, “Yuve Yuve” and “Wolf Totem,” were produced by the band’s producer Dashka. The band’s name translates to the Mongolian root word for human being, and their unique approach blends instruments like the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp) and throat singing with contemporary sounds, creating a unique sonic profile that they call “Hunnu Rock.”
Their debut album, 2019 ‘s The Gereg, debuted at #1 on the World Album and Top New Artist Charts. With it, the band have accumulated over 250 million combined streams and video views to date and have received critical acclaim from the likes of Billboard, NPR, GQ, The Guardian, The Independent, Revolver, and even Sir Elton John himself.
Proving their global appeal, THE HU have sold out venues across the world in North America, Europe, Asia, and Australia, with scheduled festival appearances at Coachella, Lollapalooza, Download Festival, and more, creating a community of fans from all walks of life. They quickly grabbed the attention of the industry, leading to collaborations with Jacoby Shaddix of Papa Roach and Lzzy Hale of Halestorm. And most recently, the band received praise from fans and critics for their Mongolian rendition of Metallica’s “Sad But True,” which Metallica picked up on and invited them to record ‘Through The Never’ for their Metallica Blacklist album released in 2021 alongside other high-profile guest artists like Miley Cyrus, Chris Stapleton, Phoebe Bridgers, J Balvin, St. Vincent, and so many more. The band has also explored eclectic ways to reach audiences with their sound, most notably writing and recording music for EA Games’ Star Wars Jedi: Fallen Order.
ABOUT BETTER NOISE MUSIC
BETTER NOISE MUSIC is the premiere independent music label under BETTER NOISE ENTERTAINMENT, a content creation and marketing company that produces music, books, films, documentaries, TV shows, theatrical productions, and tours. Better Noise Music (formerly Eleven Seven Music), founded in 2006 by music industry veteran and independent pioneer Allen Kovac, focuses on artist development and has grown into a music industry independent powerhouse, with a roster including Five Finger Death Punch, Asking Alexandria, Bad Wolves, Dirty Heads, Nothing More, THE HU, AWOLNATION, All Good Things, From Ashes To New, Cory Marks, and Fire From The Gods. Partnering with FUGA, AMPED and Membran, the company operates a global marketing and distribution platform with offices in New York, Los Angeles, London, Berlin, Paris, Toronto and Sydney.
In 2021, Better Noise Music dominated Billboard’s Year End charts in the rock space, landing at #1 on the Mainstream Rock Imprint, Hard Rock Songs Imprint, Hard Rock Songs Label charts and ranked as one of the top Mainstream Rock Labels for the year.