Loreen
Plus Special Guests
Ulster Hall, Belfast
Friday 28 March 2025
Tickets on sale this Friday, 24 May at 10am
Loreen solidified herself in Eurovision history by becoming the first woman to win two Eurovision song contests. Having sold out the 3Olympia Theatre in a matter of minutes, Loreen has now added a show at the iconic Ulster Hall, Belfast on Friday 28 March.
Tickets on sale Friday 10th of May at 10am
www.ulsterhall.co.uk & www.ticketmaster.ie
ABOUT LOREEN
Loreen came onto the public’s radar in 2004 when she competed in Swedish Idol. Returning to the public eye in 2011, Loreen released her song “Your Heart is Refusing Me”, which peaked on the Swedish Singles Chart at number 9. The pivotal moment of Loreen’s career came from the critically acclaimed platinum record; “Euphoria.” The Eurodance sensation won 372 points from 40 out of 42 voting countries. “Euphoria” charted at number three in the UK singles chart. The song also remained in the top 20 of the UK charts for weeks following the Eurovision. From 2014 to 2022, Loreen toured multiple times, and in 2017, she released her first EP, “Nude.” Loreen competed in Melodifestivalen for a fourth time with her song “Tattoo.” She progressed to the final, and the song was released on all digital platforms. It debuted at number one in Sweden and bagged Loreen her second Swedish number one. “Tattoo” won Sweden its seventh Eurovision with a whopping 583 points.
Loreen has recently realised that she doesn’t just make music but instead “creates worlds” that truly transport her listeners. “That’s why I love Eurovision so much – because it allows me to create an entire world when I’m on stage,” Loreen says. As the only woman to win the iconic song contest twice, with Euphoria in 2012 and Tattooin in 2023, Loreen is acutely aware of Eurovision’s platform as a “beautiful, loving space where people gather around sounds and images”. Now, every new song she puts out is conceived as an experience to savour on several levels. “As a listener, you have all the elements there: you can see it, hear it, feel it, smell it,” she says. “My art isn’t about one thing – it’s the whole, it’s the layers, it’s the message.”
There’s no doubt this message is travelling far and wide: Loreen has more than 2 billion streams to her name globally. Her intoxicating electropop gem Tattoo topped the charts in 10 countries, including her native Sweden, and peaked at number two in the UK. The music video for Is It Love?, her equally heady follow-up single, exceeded a million views in less than two weeks when it premiered in October, and she will soon hit 1 million TikTok followers. But, of course, stats alone only tell half the story. Loreen’s fans are so passionate that they make supercuts of her saying “darling” – a term of endearment she picked up at Eurovision in Liverpool – and flood her posts with the LGBTQ+ community’s highest compliment: “Mother!” “At first, when I saw that, I was like, ‘I’m not that old!'” Loreen says with a laugh. “But then it hit me that whenever I was performing Tattoo, I had so much love in my body for everyone collectively that there was a very motherly energy there.”
“Loreen’s voice remains sensational, going from breathy mids to adrenaline-pumping highs and she has the superhuman stage presence of a Gaga or Beyoncé. A true pop star.”
The Guardian
“There is such a strong sense of purpose that ripples through everything Loreen does.”
Rolling Stone UK
“Mesmerising energy and a voice that transports – history-making Moroccan-Swedish Eurovision winner Loreen is harnessing the power of her Arab heritage, one note at a time.”
Vogue Arabia
Connect with Loreen
Instagram | Twitter | Facebook | Website | Spotify
MULTI-PLATINUM & BILLION STREAMED AWARD-WINNING ARTIST LOREEN UNVEILS NEW SINGLE
“FOREVER”
Multi-billion streamed artist Loreen unveils her transcendent new spiritual-pop single, “Forever” via Promised Land Recordings.
Written by Loreen and Boy Matthews (Duke Dumont, ZAYN, Teddy Swims) and produced by Billen Ted (Raye, Zara Larsson, Armin van Buuren) and Zhone (Troye Sivan, Paris Hilton, Kim Petras), the result is a rousing, richly emotive rave anthem destined to become an enduring club classic like “Euphoria”, which still fills dance floors all over the world.
Listen and watch the visualiser HERE.
A leading female diaspora artist, Loreen’s Moroccan Berber roots are embedded in her sky-scraping spiritual pop sound. “In the first chapter of the story, which is Tattoo, you meet this entity – she’s male, she’s female, she’s everything. She comes from the earth, from the dust, and it’s very spiritual,” Loreen explains. “And now in the second chapter, Forever, there is an awakening. It’s about a moment where you’ve gone through all the earth and dust – you’ve gone through life – and you can see things clearly. You’re leaving all your illusions behind and you’re free.”
Loreen’s intricately choreographed; chrysalis-like performance of her intoxicating electropop gem “Tattoo” was an all-time great Eurovision moment, which made her the only woman to win the competition twice. It topped the charts in 10 countries including her native Sweden, top five on the Global Spotify chart, and peaking at number two in the UK, remaining on the Official Singles chart for 9 weeks after her historic win.
Loreen returned to Sweden to open the Eurovision Song Contest Final, to premiere a world exclusive live performance of “Forever” where millions of people watched worldwide.
“I’m thrilled to be performing at this year’s Eurovision final in Malmö. You make me feel like forever and truly blow me away every single time. This performance is dedicated to you, the community and fans who constantly give me love. Consider this my heartfelt gift to you.”
Loreen announced her juggernaut 2025 UK & European tour kicking off in Netherlands on 15 February with stops across Europe before she makes her way to Birmingham on 17 March, a headline show at London’s iconic Eventim Apollo on 19 March before continuing onto Liverpool, Manchester, Bristol, Glasgow, Dublin and now added the Ulster Hall in Belfast on 28 March.
It will follow a packed 2024 summer series of headline performances across the UK and Europe including Birmingham Pride, Isle of Wight Festival, Stirling Summer Sessions, and Manchester Pride. Fans from across Europe can expect to see Loreen at major festivals in Denmark, Sweden, Norway, Netherlands, Romania, Switzerland, Belgium and Germany.
LOREEN’S NEW SINGLE “FOREVER” IS AVAILABLE ACROSS ALL PLATFORMS: