The July Crowd unpack the stages of grief with honest “Photosynthesis” music video
The July Crowd have unveiled a new music video for introspective and heartfelt emo anthem “Photosynthesis”.
The track is taken from the band’s new EP The Way That I Felt Last Year, out now on Manic Kat Records.
The Alberta trio merge a sharp hybrid of driving guitars and emotive lyricism on the track, a nod to their pop-punk roots, while showcasing the band’s growth and sonic evolution. That evolution has been born from a willingness to let their personal lives ebb firmly into their songwriting, something they’d protected against until this point.
On opening up, lead vocalist Dom Walters shares: “”Photosynthesis ” addresses the second stage of grief. I wanted to write words that could paint an honest picture of how the past year felt after losing the greatest inspiration in my life. There’s an alarming amount of detail here, but this song may be both relatable – and perhaps even help bring closure – to anyone who has lost someone too soon. I hope this is an emo ballad to remember.”
Speaking on the EP, Walters continues: “This new EP is a reflection of some of the hardest times I’ve ever experienced in my life. Loss, grief, and learning how to cope are all present and very trying themes. Truthfully though, it feels great to write about real experiences. I hope to connect with people in a meaningful way through this record. We made this EP for people working through real human emotions.”
2021 debut EP Roses & Adderall showed the trio’s potential, but it was 2023 effort Seat of Your Pants that clarified The July Crowd’s status as a must watch breakout band in the scene. The sophomore collection showcased a potent and infectious soundscape, with driving guitars and catchy choruses underpinning the Canadian trio’s early sound.
The band’s subsequent singles continued to develop and refine their direction, seamlessly sprinkling introspective emo tones on on their pop glazed punk rock. Crowd pleasers like “Complicated” and “Happy Ever (Afterthought)” would propel the trio into the speakers of alternative fans across North America and beyond.
Fans of Knuckle Puck, Hot Mulligan and Real Friends will be enchanted by The July Crowd’s soundscape on The Way That I Felt Last Year. The band have graduated from the infectious pop punk anthems of their previous cycles to a sound rich in heart and sonically resonating. The poignant song writing of “Like Home”, the thunderous guitars of “Photosynthesis” and the anthemic emo-laced “One of These Days” are windows into the soul of the rejuvenated trio.
The Way That I Felt Last Year is a collection that innately takes the listener back to the 2010’s, whilst bottling a fresh and progressive take on modern alternative.
The July Crowd is:
Dom Walters (Vocals) // Max Perestrelo (Guitar) // Nicholas Faller (Drums)
