ADA MORGHE SHARES THE NEW SINGLE ‘HERE NOW’

SHARES THE NEW SINGLE ‘HERE NOW’
LISTEN HERE / WATCH THE VIDEO HERE

FROM THE NEW ALBUM ‘LOST’, OUT FEBRUARY 24TH – PRE-ORDER HERE

Single artwork (Photo credit: Florian Seidel) 
The Munich-based singer, writer and film / theatre director Ada Morghe recently showcased the ambitious concept behind her upcoming third album ‘Lost’ (out February 24th) by unveiling its lead single ‘The Story’. The song represented the opening chapter to a concept album shaped around the four elements that make the world: fire, air, earth and water. Now Ada goes deeper into the album’s narrative as she shares its second single ‘Here Now’ along with its official video. Listen HERE. Watch the video HERE.

In a record that has a very definitive purpose – to use music to make sense of the myriad joys, sorrows, shocks and surprises that emerge throughout life – ‘Here Now’ expresses a simple truth that helps guide us along the journey. There are ups, downs, triumphs and failures, but unconditional love – whether that’s from partners, families or friends – make the lows more manageable and the highs all the more joyous. Ada’s words are plaintive, but performed with the allure, charm and soothing grace that she has become renowned for.

Ada says, “This is my declaration of love to us as human beings. When I sing this song, I want you to know that it’s not important what has been or what will be. What matters is that we are HERE NOW – united in this moment.”

The ‘Lost’ album was developed in three key stages. Ada and co-writer / co-producer Hans Martin-Buff (Prince’s favourite engineer) led her band through two partially improvised sessions at Real World Studios. Each musician represented an element, which they interpreted with their own intuitive musicianship: Livingstone Brown on bass (earth), Luke Smith on keys (water), Josh MckNasty on drums (fire) and Luca Boscagin on guitar (air). Ada then shaped the album’s sprawling, Pink Floyd-style story with lyrics rich with uplifting poetry and a filmic narrative structure. Two other master players also contributed in the shape of Ruth Wall (harp) and Till Brönner (Flugelhorn).

The resulting album is a complex and sophisticated but instantly accessible vocal jazz suite, which rings with the magic and connection you can only get from a handful of musicians working in a room together. Evoking a meeting point between the jazzy, torch singer elegance of Edith Piaf and the smooth soul pop of Sade, ‘Lost’ is the finest record of Ada Morghe’sincreasingly blossoming career.

Late last year, Ada and her band introduced some of the new songs from ‘Lost’ with a chic showcase at Soho House in White CityLondon. She recently shared a video compiling highlights of the set, with clips of the songs ‘The Story’‘We Are One’ and ‘Lost’ – watch it HERE.

‘Lost’ is available to pre-order or pre-save HERE.

Press Photo credit: Linda Rosa Saal
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