Director Elias Ressegatti adds, “In this increasingly fast-paced world full of constant distractions, the video forces the viewer to experience the length of the song in an increasingly oppressive state – watching a young woman nearly drown herself during the four minutes of the song, almost in real time – without much to distract us visually. It’s a distillation of the essence of ‘Where Does Your Mind Go’, a multi-layered, visual composition, always in service of the song’s lyrics. A quiet piece to meditate on, to contemplate, to take in in an ever-expanding world, built of layers of noise.” Actress Martina Momo Kunz comments on the song, the video, and her demanding role in it, saying, “When Nik asked me to do the breath-hold, I was both excited and scared at the same time. Holding your breath in front of the camera and an entire team is a big challenge, as you have to put yourself in a calm, meditative state in order to counteract the fears that arise. “Where Does Your Mind Go” somehow describes the process exactly; first your thoughts become calm, you drift into a dreamland, into a fantasy world, like the reverberating guitar riffs, and when the chorus comes the fear rises and the battle between instinct and will begins. The battle with the edge, the lust for the edge, the lust for life and the lust for death.” NONEXISTER’s latest release may not be as loud and heavy as the band’s previous releases, but it’s just as intense. In ‘”Where Does Your Mind Go”, the desert-like wideness of sound meets the isolation of introspection, and the sonic landscape mirrors the deepest depths of the soul. |