Welsh Rockers THE NOW Release New Single ‘Devil Inside Me’

Welsh Rockers THE NOW Release New Single ‘Devil Inside Me’

Debut Album Produced By Oli Jacobs (The 1975, Harry Styles, Pale Waves) Out This Summer

Band Premieres Music Video

“A force to be reckoned with. A sound that is both fresh and nostalgic, and “Devil Inside Me” is a shining example of that. The guitar riffs are simply awesome, and the high-energy instrumentals will transport you back to the glory days of late 90s attentive rock. The fiery track packs a punch and leaves a lasting impression.”- Folk N Rock

“Big, highly infectious, guitar-heavy tracks…”- Northern Exposure

“The Coolest Song in the World”- Little Steven’s Underground Garage/SiriusXM

Photo: @lloyd_the_now

The highly infectious and guitar-heavy hooks of four-piece band The Now were born in South Wales in 2018 after Shane Callaghan (Rhythm Guitar & Lead Vocals), Will Scott (Drums), Callum Bromage (Guitar & Vocals) and Jay Evans (Bass Guitar) met at a local jam night.

Their stage presence was something special, and after perfecting their sound, The Now released its debut single “Friendly Fire” in 2021, followed by the 2022 debut 5-song EP ‘The Truth Always Comes Out In The End,’ which spawned the singles “Holy” (which was chosen as “The Coolest Song in the World” by SiriusXM’s Little Steven’s Underground Garage) and “Rockstar,” both of which landed them exposure on ITV, BBC, Sky Sports, MTV and a number of local independent radio stations.

The last year found The Now selling out the opening of their hometown Swansea Arena and supporting the likes of Placebo, Noel Gallagher, Reef, Trampoline, Florence Black, The New Roses, and more.

With an average age of 25, the Welsh rockers deliver a huge punch to the head with superb lyrics and highly charged instrumentals.

Having already worked with legendary producers like Grammy award-winning producer Jason Perry (McFly, Busted, Don Broco, The Blackout), Adam Noble (Coldplay, Biffy Clyro, Liam Gallagher) and Richard Jackson (The Automatic, Super Furry Animals and Duffy), the band has just released the new single “Devil Inside Me”. The track will appear on their upcoming debut full-length album, produced by Oli Jacobs (The 1975, Harry Styles) and due out this summer.