“The Bitter End” is an energic and groovy track, probably thegrooviest track on Who I Am’s new record. It was written during lockdowns, when everybody was home and the world stopped running. Like many songs on this album, this track talks about the consequences of human actions on humanity itself. The 2020 outbreak has occured because of human activities, always exploiting the planet more and more for profit. Lockdown felt like a lonely life with no savior, isolated from the ones we love, and the things we live for. Lockdown was a necessary state of emergency, but not a sustainable lifestyle for the future of humanity. It felt like forever.
We need to preserve our environment to preserve the life we love. When recording the album in Studio 6 in UK, the band though about adding a featuring on one of the song, and immediately though about Pelbu from Knuckledust. His unique voice gives the song another level of groove and energy on the second verse. As fans of Knuckledust, the band is really grateful about Pelbu’s participation. | 
