Turnstile Soundtrack New Taco Bell Spot Featuring Tony Hawk

TURNSTILE SOUNDTRACKS NEW TACO BELL SPOT

LUXE CRAVINGS BOX COMMERCIAL FEATURES

TONY HAWK + TWO TRACKS FROM THE BALTIMORE HARDCORE QUINTET’S ACCLAIMED NEW ALBUM

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TLDR:

• Taco Bell continues to lead the value game by teaming up with skateboarding icon Tony Hawk to launch Tony Hawks Build Your Own Luxe Cravings Box (BYOLCB) for just $5.99—available exclusively in the Taco Bell app.
• The new spot features “SEEIN’ STARS” and “BIRDS” from Turnstile’s new album,
  NEVER ENOUGH
• On Tuesday, June 24, Taco Bell Rewards Members can claim one of 500 custom skateboard decks—via in-app Tuesday Drops—designed after the in-game cosmetic from Tony Hawk’s Pro Skater™ 3+4, with the first 15 autographed by Tony Hawk himself.
• Tony Hawks Build Your Own Luxe Cravings Box and Taco Bell X Tony Hawk’s Pro Skater™ assets can be found here

Irvine, CA (June 23, 2025) — Taco Bell has always delivered bold, craveable, and affordable meals—and now the brand is taking value to new heights with skateboarding icon and lifelong fan, Tony Hawk. Introducing Tony Hawk’s Build Your Own Luxe Cravings Box (BYOLCB): a full-sized, flavor-packed meal for just $5.99, made for fans who know exactly what they want. Even better? Starting July 11, the box unlocks exclusive in-game cosmetic drops for Tony Hawk’s Pro Skater™ 3+4—available for a limited time only through the Taco Bell app.

Turnstile’s latest album NEVER ENOUGH takes a bold spotlight in the new BYOLCB campaign, which features the powerhouse tracks “SEEIN’ STARS” and “BIRDS”. The euphoric drive of “SEEIN’ STARS” and the vibrant, high‑energy riffs of “BIRDS” pair seamlessly with Tony Hawk’s legendary legacy, capturing an electric fusion of hardcore attitude and mainstream appeal. This collaboration builds on a years-long history with Taco Bell’s Feed The Beat program, which helped support Turnstile during their earlier touring days and placed their tracks “HOLIDAY” and “T.L.C. TURNSTILE LOVE CONNECTION” from GLOW ON in the 2022 Nacho Fries commercials. With these new songs, Turnstile continues to break through cultural barriers, building on their underground hardcore roots while remaining true to the vibrant spirit that first earned them grassroots support.

“Taco Bell was my fuel in the early days. It kept me going when I was chasing a dream,” said Tony Hawk. “I gave myself a daily Taco Bell allowance and practically lived on it while skating from morning to night. So, getting to create my own box with Taco Bell along with co-creating a line of new in-game cosmetics? It’s more than just cool, it’s a full circle moment. I hope it inspires others chasing their passion to keep pushing, keep grinding, and maybe grab a taco along the way.”

One Day. One Drop. Endless Cravings.

On June 24, Taco Bell Rewards Members can take a shot at the summer’s biggest reward:

•   500 limited-edition custom skateboard decks at 2PM PT, with the first 15 autographed by the legend himself, Tony Hawk.

   o   The design brings the in-game cosmetic to life—based on the exclusive skateboard fans can unlock in Tony Hawk’s Pro Skater™ 3+4, now turned into a real-world collectible.

•   Plus, 50,000 early-access demo codes for Tony Hawk’s Pro Skater™ 3+4 will also be up for grabs at 3PM PT.

* Only through the Taco Bell app. No grind required.

Luxe Cravings Boxes = Iconic Cravings, Unmatched Value

The Luxe Cravings Boxes continue to highlight the brand’s commitment to delivering bold flavor, variety, choice, and control without breaking the bank. With full-sized, premium menu items at $5, $7, and $9 price points—alongside the Cravings Value Menu—the lineup offers flexible options for any appetite or budget.

Luxe Boxes are winning over fans, with more than one in four customers coming back to match the strong return rate seen with the Cravings Value Meal launch. The recent addition of Tony Hawk’s $5.99 BYOLCB adds even more options and reinforces Taco Bell’s ability to serve craveable value at every level. Plus, the $9 Discovery Box now features the all-new Avocado Ranch Crispy Chicken Burrito—a bold, premium bite that elevates the lineup even further.

The Luxe Boxes include:

•   $5 Classic Luxe Cravings Box:

       o   Beefy 5 Layer Burrito

       o   Crunchy Taco

       o   Cinnamon Twists

       o   Medium Drink

•   $7 Supreme Luxe Cravings Box:

       o   Chicken Chalupa Supreme

       o   Beefy 5-Layer Burrito

       o   Crunchy Taco

       o   Chips & Nacho Cheese Sauce

       o   Medium Drink

•  $9 Discovery Luxe Cravings Box:

       o   Avocado Ranch Crispy Chicken Burrito (for limited time)

       o   Doritos Locos Tacos

       o   Crunchy Taco

       o   Cinnamon Twists

       o   Medium Drink

About Feed The Beat:

Since 2006, Taco Bell and its Feed The Beat program have helped support more than 2,000 artists/bands. Along the way, we have helped fans discover new bands and bands discover new fans. Feed The Beat support starts in the form of feeding touring musicians with $500 in Taco Bell gift cards – no strings attached. The brand’s passion for supporting artists and artist discovery does not stop with free food. The Feed The Beat program also boosts exposure for various artists by giving them a stage at events around the world, featuring their music in television commercials, and providing amplification through Taco Bell’s social presence.

About Taco Bell Corp.:

For more than 63 years, Taco Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of Fast Company’s World’s Most Innovative Companies, one of TIME’s Most Influential Companies, and Nation’s Restaurant News’ Brand Icon. For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/news, or check out www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, X, Instagram, Facebook and by subscribing to our YouTube channel.