Trve Norwegian Heavy Metal Trio SAHG Announces New Album, "Born Demon"

Trve Norwegian Heavy Metal Trio SAHG Announces New Album, “Born Demon”, And Shares Title Track!

(photo: Francisco Munoz)

Following previously released, first single “Heksedans “, Sahg has dropped another, new song and the title track of their upcoming album, Born Demon! The band’s sixth studio record will be out on October 21, 2022 through Drakkar Entertainment.

“We chose Born Demon as the title track, and to release it as a single, because it is one of the heaviest tracks on the record, and it tells something about the overall theme on the album”, Olav Iversen comments. “About how all human beings have their demons. Everyone has an evil side, dark powers which are hard to control, and which sometimes go out of control, and make us do bad things to ourselves and to others. Every one of us is born with a dark side, and everyone is Born Demon.”

He continues: “The lyrics are about the newborn child of a woman and a demon. The mother is in deep shame and deeply regrets her mistake with the evil seducer. She doesn’t want the child, and plans to leave the newborn deep in the forest to die. But the child uses its demonic powers to get back at her in the most gruesome way …”

Watch the brand new SAHG video clip for album title track, Born Demon, now streaming HERE:

“The song originated from a riff that I wrote many, many years ago, in the early years of Sahg’s existence”, Olav adds. “It has stuck with me through all this time, and I always loved the heavy, dark vibe of it, but I haven’t been able to write a song from it, until now. That riff is now the main riff of Born Demon. The song materialized when I came up with the verse, and when we made the massive choir arrangements towards the end. We decided to go full-on Queen on that part, with the entire band singing along. And we have no regrets for doing it.”

Entering the Norwegian metal scene in 2006 as a classic doom band, wasn’t necessarily a recipe for success. Black metal was still the big thing coming from Norway, and there wasn’t much space for bands from other subgenres. Even with Gorgoroth members King ov Hell and Kvitrafn in the line-up, adding a touch of blackness, it wasn’t very likely that Sahg would get an instant break-through. But, the band took the heavy music scene by storm with their blistering, chart-breaking debut Sahg I.

Throughout the following decade, Sahg released five critically acclaimed albums, and played several tours and festivals across Europe, the United States and Asia to date. They have toured as support act for bands like Motörhead, W.A.S.P., Opeth, Clutch, Satyricon, Dimmu Borgir and Enslaved to name just a few, and appeared at prestigous festivals such as Wacken Open Air, Summerbreeze, Sweden Rock Festival, Hard Rock Hell, Tons of Rock, Inferno Festival and Beyond the Gates among many more. To this day, Sahg has always stayed trve to their doom and heavy metal roots, and still holds the throne as Norway’s high guardians of doomed heavy metal. They are the bastard sons of Black Sabbath, Motörhead, Pentagram and Judas Priest. Classic heavy metal for the new age, with a desire for the occult, aversion for religion, and a gloomy gaze into the inevitable apocalypse, all served with a cold bite of Norwegian Blackness. With the ruthless force of a classic power trio and their upcoming album Born Demon under their belt, Sahg is part of a renaissance that will bring vintage doom and classic heavy metal back to the masses!

Pre-Order Born Demon, coming out on October 21, 2022 via Drakkar Entertainment, HERE!

Born Demon track listing:
01. Fall Into The Fire
02. House Of Worship
03. Born Demon
04. Descendants Of The Devil
05. Black Cross On The Moon
06. Evil Immortal
07. Salvation Damnation
08. Killer Spirit (From Outta Hell)
09. Heksedans
10. Destroyer Of The Earth

Watch the official music video for first album single “Heksedans” here: