Travis Launch their First Lager: ‘Raze The Bar’
Exclusive Partnership with Signature Brew
UK Headline Raze The Bar Tour Runs Until 21st December
Last Remaining Tickets Here
6th December, 2024: Glasgow’s multiple BRIT and Ivor Novello-winning songwriting giants Travis are launching their first lager ‘Raze The Bar’. The band has collaborated with Signature Brew, the award-winning brewery, to create the new lager that has been unveiled to coincide with the near sold out UK leg of the band’s Raze The Bar tour that launched in Leeds last night, 5th December.
Signature Brew works with bands and musicians to deliver collaboration beers inspired by music. The partnership with Travis has seen the brewery create a lager to mark the band’s first UK headline tour since 2022 and tell the story behind ‘Raze The Bar’, the current single from Travis’ recently released tenth album ‘LA Times’, currently on the BBC Radio 2 playlist.
Written by Fran Healy, the track is a bittersweet story about the closure of “Black & White Bar,” a much-loved New York haunt for Travis and scores of local creatives. It utilises Fran’s masterful songwriting to tell of a fictional last night in the Greenwich Village bar with all of the frequent characters before it closed forever. In keeping with the theme of the track, ‘Raze The Bar’ sees Travis joined by friends. Coldplay’s Chris Martin and Brandon Flowers of The Killers join the party, supplying additional vocals on the track. LISTEN HERE
The band have kept an unbroken line-up since their formation at the Glasgow School of Art in the 1990s, and the new Raze The Bar lager acknowledges Travis’ formative years, recalling rambunctious nights revelling in the pubs of Glasgow.
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Travis Bassist, Dougie Payne, comments, “Back in the mid 90’s we rehearsed in a small room above the legendary Horseshoe Bar in Glasgow. After rehearsals, being on the dole, we could just about scrape together the price of a pint, sometimes we even managed one each. And that precious, delicious and much needed pint was always a classic lager.
“So, who could have imagined that one day we would have the opportunity to create our very own beer? We are honoured and delighted to, in collaboration with the master brewers at Signature Brew, pay homage to the Horseshoe Bar, to the joy of a good lager and to Glasgow with a can of our ‘Raze The Bar’. Cheers! Dougie x”
A crisp, refreshing Helles with a soft malt backbone, Raze the Bar is complemented by delicate spice and lemon zest flavours from Bavarian hops. This enduringly sessionable lager is available to pre-order now for the on-trade and customers can purchase from Friday 6th Dec via here (ABV 4.8%, 3x440ml £10).
Travis kicked off the UK leg of the Raze The Bar Tour at Leeds O2 Academy yesterday, with performances following in Manchester, Liverpool, Wolverhampton, Nottingham, London and more, before returning to Glasgow’s OVO Hydro on 21st December for a massive homecoming moment for one of the city’s best loved local bands. They’ll be supported by Hamish Hawk across all the UK dates. The Raze The Bar tour has already visited Europe, South America and Mexico and will arrive in North America in January.
Tom Bott, Signature Brew Co-Founder, comments, “Signature Brew is all about uniting people through the power of great beer and unforgettable experiences. We’re thrilled to have partnered with Travis on Raze the Bar; it offers a celebration of their tour and a beer that helps tell the story behind their brilliant new track of the same name.”
Signature Brew makes beer that makes music better! Signature Brew have worked on a range of Limited Release collaborations with artists from Hot Chip to Hospital Records, ALT-J, Hak Baker, IDLES, and The Libertines to name but a few.
They produce a range of perfectly-tuned flagship beers that include Studio Lager, Roadie IPA and Backstage IPA, plus offering limited edition seasonal sours, New England IPAs, barrel-aged imperial porters and alcohol free beers that are guaranteed to hit all the right notes. Signature Brew’s commitment to crafting the highest quality, industry defining beers as well as to the community and the environment means it is the only brewery to have won SIBA’s prestigious Brewery Of The Year Award twice (2018 & 2021).
Raze The Bar Tour UK Headline Dates 2024
5 December O2 Academy, Leeds (SOLD OUT) – Stocked
6 December Albert Hall, Manchester (SOLD OUT)
8 December Olympia, Liverpool (SOLD OUT) – Stocked
9 December The Halls, Wolverhampton
10 December Rock City, Nottingham (SOLD OUT) – Stocked
11 December Dreamland, Margate (SOLD OUT) – Stocked
13 December O2 Shepherds Bush Empire, London (SOLD OUT) – Stocked
14 December O2 Shepherds Bush Empire, London (SOLD OUT) – Stocked
15 December Beacon, Bristol (SOLD OUT)
17 December Winter Gardens, Eastbourne (SOLD OUT)
18 December Octagon, Sheffield – Stocked
19 December City Hall, Newcastle (SOLD OUT) – Stocked
21 December OVO Hydro, Glasgow
About Signature Brew:
Signature Brew are on a mission to unite people through the power of incredible beer, great music and unforgettable experiences. Signature Brew’s ethos, along with their commitment to the community and the environment, means they’re the only brewery to have won SIBA’s prestigious Brewery of The Year Award twice (2018 & 2021).
Signature Brew’s perfectly-tuned flagship beers – Studio Lager, Roadie All-Night IPA, Haze Machine, and Backstage IPA – are beloved by drinkers throughout the UK, while their seasonal sours, New England IPAs, alcohol free craft beers and barrel-aged imperial porters are guaranteed to hit the right notes, with many winning two stars at the Great Taste Awards.
Since Signature Brew started in 2011, their legendary band collaboration beers have seen them brew with more artists than any other brewery in the world, including the likes of Hot Chip, alt-J, Mastodon, IDLES, The Darkness, Sports Team, Enter Shikari, Big Joanie, Mogwai, Ed Gamble and Hospital Records.
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Website: www.signaturebrew.co.uk
E-Comm: https://www.signaturebrew.