The Word Alive Share Their Trailblazing Single “Strange Love”

The Word Alive are sharing their frenzied new track, “Strange Love,” produced by Hiram Hernandez (As I Lay Dying, AVOID) and is due out May 19 via Thriller Records. “Strange Love” is a follow-up single to recently released songs “New Reality” and “Nocturnal Future.”

The Word Alive hones in on an electrifying sound with “Strange Love.” This single sends waves of smooth melodies that gradually build into a fury of aggression with bold screams. “Strange Love” showcases the band’s ability to cultivate a smoldering atmosphere, setting a tone of confidence that contrasts against effortlessly clean vocals.

“Have you ever fallen for the wrong person? Someone who uses and twists your heart and good intentions into something that feels more like torture than love? The impact of social media is prevalent in so many aspects of our lives. “Strange Love” is meant to feel like the toxic rollercoaster we sometimes find ourselves on when chasing love.” – Telle Smith, TWA

“Strange Love” follows recently released single “New Reality” which premiered on Octane earlier this spring and quickly became a fan favorite; garnering loud audience participation from the crowd on tour. Previously, The Word Alive closed out 2022 with single “Nocturnal Future,” which gained notable editorial playlist support from All New Metal and Crash Course amongst others.

“Atmospheric, dramatic and drenched in drama, all held together by jolts of heaviness, it is an exciting first piece of a new puzzle from the band.”

– Rock Sound on “Nocturnal Future”

“The Word Alive creates a furious sound in “New Reality.” Melodies flow through complimenting smooth vocals and contrasting powerful screams. The band cultivates a frigid atmosphere that ignites an overall confident dynamic. The video’s visual submerges fans in a spacious world. Camera angles glide through making for hypnotic scenery.”

– Outburn Magazine on “New Reality”

About The Word Alive: We advance by breaking boundaries. The Word Alive alchemize hard rock, electronic, and metal into a distinct breed of alternative all their own. The gold-certified Phoenix, AZ outfit— Telle Smith [vocals, guitar, programming] Zack Hansen [guitars] and newly added Daniel Nelson [drums] —instinctively blur genre lines with a bold balance of infectiousness and intensity underlined by cinematic scope. After quietly generating nearly 1 billion streams, playing sold out shows on a consistent basis, and attracting a diehard audience, they level up once more on their seventh full-length offering and 2023 debut for Thriller Records, Hard Reset.

“We wanted to take the essence of the band—the heaviness, the atmospherics, the experimental elements, and the melodic side—and put everything into one album,” says Telle. “We took the things we’ve done best and molded them together to create a solidified version of the band. We tried to push ourselves and the boundaries of our genre within the songwriting: from the vocals to the music. Moving forward, you can say, ‘I know who The Word Alive is’.”

They’ve diligently carved out this vision since their 2008 formation. The group morphed in real-time across Deceiver [2010], Life Cycles [2012], Real. [2014], Dark Matter [2016], and Violent Noise [2018]. Among many standouts from the latter, “Why Am I Like This?” amassed over 29 million Spotify streams and counting. In between, they appeared on high-profile collaborations such as League of Legends’ “RISE” [feat. Mako, The Word Alive, & Glitch Mob],” which has tallied 234 million Spotify streams alone and reached RIAA Gold status. The band also toured with everyone from Motionless In
White and Wage War to Starset, Beartooth and I Prevail in addition to earning acclaim from Billboard, KERRANG!, Rock Sound, Alternative Press, and more. 2020’s MONOMANIA boasted a great title track plus a pained single “NO WAY OUT,” gathering over 12.1 million-plus Spotify streams.
In the midst of the Global Pandemic, The Word Alive continued to write and record, devoting time to redefining the sound for the next era.
“We set the standard so much higher,” Telle goes on. “We spent a lot of time breaking down songs, rewriting them, and upping the intensity when they weren’t hitting the mark. Everything shifted, and it just drove the creative process into a new realm. It took a lot of concentration and energy, but it was worth it.”

For the first time, the band opted to collaborate with a trio of producers, namely Matt Good [Asking Alexandria, Sleeping With Sirens], Erik Ron [Godsmack, Bush, Nothing.Nowhere.], and Hiram Hernandez [D.R.U.G.S., Blessthefall]. “We took a ‘dream team’ approach with it,” the frontman says. “We captured the urgency we’ve always aimed for.”

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