The Word Alive Share Innovative New Single “New Reality”

The Word Alive are sharing their explosive single “New Reality,” produced by Hiram Hernandez (As I Lay Dying, AVOID.) The track is out via Thriller Records. This new song is accompanied by an intense music video, directed by Jake Johnston (Sleep Token, Polyphia.)

The Word Alive creates a furious sound in “New Reality.” Melodies flow through complimenting smooth vocals and contrasting powerful screams. The band cultivates a frigid atmosphere that ignites an overall confident dynamic. The video’s visual submerges fans in a spacious world. Camera angles glide through making for hypnotic scenery.

Premiered on Octane, “New Reality” is the follow-up track to the band’s recently released single “Nocturnal Future,” which gained notable editorial playlist support from All New Metal and Crash Course.

““Everyday we find ourselves chasing a better version of ourselves, or maybe it’s escaping the wrong path we chose. The push and pull of life has never felt more permanent than it does right now. Every day feels like a new reality, is it everything that you thought it would be?” Says the band about the new track.

In addition to this release, The Word Alive are set to embarked on a spring tour alongside label-mates AVOID, supporting Pop Evil. Tickets are now available.

About The Word Alive: We advance by breaking boundaries. The Word Alive alchemize hard rock, electronic, and metal into a distinct breed of alternative all their own. The gold-certified Phoenix, AZ outfit— Telle Smith [vocals, guitar, programming] Zack Hansen [guitars] and newly added Daniel Nelson [drums] —instinctively blur genre lines with a bold balance of infectiousness and intensity underlined by cinematic scope. After quietly generating nearly 1 billion streams, playing sold out shows on a consistent basis, and attracting a diehard audience, they level up once more on their seventh full-length offering and 2023 debut for Thriller Records, Hard Reset.

“We wanted to take the essence of the band—the heaviness, the atmospherics, the experimental elements, and the melodic side—and put everything into one album,” says Telle. “We took the things we’ve done best and molded them together to create a solidified version of the band. We tried to push ourselves and the boundaries of our genre within the songwriting: from the vocals to the music. Moving forward, you can say, ‘I know who The Word Alive is’.”

They’ve diligently carved out this vision since their 2008 formation. The group morphed in real-time across Deceiver [2010], Life Cycles [2012], Real. [2014], Dark Matter [2016], and Violent Noise [2018]. Among many standouts from the latter, “Why Am I Like This?” amassed over 29 million Spotify streams and counting. In between, they appeared on high-profile collaborations such as League of Legends’ “RISE” [feat. Mako, The Word Alive, & Glitch Mob],” which has tallied 234 million Spotify streams alone and reached RIAA Gold status. The band also toured with everyone from Motionless In
White and Wage War to Starset, Beartooth and I Prevail in addition to earning acclaim from Billboard, KERRANG!, Rock Sound, Alternative Press, and more. 2020’s MONOMANIA boasted a great title track plus a pained single “NO WAY OUT,” gathering over 12.1 million-plus Spotify streams.
In the midst of the Global Pandemic, The Word Alive continued to write and record, devoting time to redefining the sound for the next era.
“We set the standard so much higher,” Telle goes on. “We spent a lot of time breaking down songs, rewriting them, and upping the intensity when they weren’t hitting the mark. Everything shifted, and it just drove the creative process into a new realm. It took a lot of concentration and energy, but it was worth it.”

For the first time, the band opted to collaborate with a trio of producers, namely Matt Good [Asking Alexandria, Sleeping With Sirens], Erik Ron [Godsmack, Bush, Nothing.Nowhere.], and Hiram Hernandez [D.R.U.G.S., Blessthefall]. “We took a ‘dream team’ approach with it,” the frontman says. “We captured the urgency we’ve always aimed for.”

Keep up with The Word Alive: Spotify, Facebook, Twitter and Instagram.

*Photo Credit: Wolfe Eliot*