SKAAR’s current single
‘Get Him Away From Me’ has shown the 23-year-old’s immense potential as she looks to take her domestic success (
Norwegian Grammy nominations for
Best Pop Act Best New Artist plus several A-listed radio hits) to a global audience. Now
‘Get Him Away From Me’ is sure to continue a fresh wave of discovery for
SKAAR’s talents as she shares its official video. Watch it
HERE.The video depicts SKAAR as the caretaker of a power plant, and the only employee who is working the nightshift. Initially her incompetence is playfully amusing, as she struggles to even turn a torch on. But when a minor problem occurs, her inability gradually makes the situation worse until the plant is on the verge of a meltdown. Ultimately, SKAAR is left with no choice but to run away from her problems.
The visual provides an apt visual metaphor for the issues that SKAAR explores in the song. While it can be hard to face an issue head on, often it’s better to take control before it spirals out of control.
The video’s director Martin Bremnes adds, “SKAAR realised that she had been ignoring some dark thoughts that she should have dealt with a while back. Once we had the idea of her playing a failing janitor, we knew we wanted the video to start with a lighter vibe and then end much darker, to symbolise how her character is becoming bitter because of still being stuck in the same situation. I hope people watching this will identify with how a small thought inside their head can over time grow out of proportion.”
The first in a succession of new tracks from SKAAR, ‘Get Him Away From Me’ showcases SKAAR’s growing strength in talking bravely about traumatic moments and giving others an outlet to help them through similar challenges.
That honesty is a key trait of SKAAR’s artistic identity. Despite early breakthrough success, she felt insecure in her own talent and like she didn’t fit in. Eventually she rediscovered her self-confidence and took the bold decision to instead release a set of stripped-back, emotionally unguarded acoustic songs with ‘Waiting’ in 2021.
It was a twist which showed how versatile SKAAR could be. Her early alt-pop songs, such as ‘Higher Ground’, ‘Turn of the Tide’ and ‘24’ established her as Norway’s brightest new hope, that potential then proven within her debut EP ‘The Other Side of Waiting’. Before long, she had three Top 10 radio hits to her name as well as nominations for Best New Artist at the P3Gull Awards, This Year’s Rising Star at by: Larm Festival, and Artist of the Year at the NRJ Awards. Now she’s delivering music which takes the broad pop accessibility of her biggest moments with the sensitivity of her acoustic songs.
SKAAR will continue to be introduced to new audiences when ‘Higher Ground’ features in a major international Lancôme campaign. Her music lends itself to worldwide syncs, having previously featured in the Netflix series ‘Home For Christmas’ and the films ‘Battle’ and ‘Askeladden’.
