Ever found yourself in a situation where your inner critic simply won’t stop? Meet its match in Sheron’s new song and video, ‘Gurri (You Know You Should)’. It’s an alt-rock confidence booster wrapped in an irresistible guitar riff and chorus – part anthem, part animated pep talk, equal measures grit and grin.
Building on the warm reception of his debut solo album, ‘Goodbye My Love’ (released on 28 March), Sheron invites listeners into the richly melodic world of ‘Gurri’, his wild, cartoon alter ego. Think of it as a tag-team match between “Sheron, the Doubter” and “Sheron, the You-Gotta-Believe-In-Yourself Machine”.
This alt-rock earworm weaves memorable guitar hooks with a driving rhythm, marrying introspective lyrics to an infectious chorus. The result is a song that’s as catchy as it is compelling – an anthem for anyone who’s ever felt the tug of self-doubt.
‘Gurri’ explores social anxiety through a clever dual narrative: live-action sequences show Sheron in vulnerable, real-world moments, while a vibrant caricature alter ego taunts him with the confidence he craves. As the melodic guitar line unfurls and the chorus soars, that inner voice – sharp, self-aware and insistent – urges you to step up and own your story.
We’ve all had that moment when fear renders us mute, so let the melody lift you, let the lyrics propel you, and let your inner voice grow loud and colourful.