SAHG Unleashes New Song & Music Video Of Upcoming Album "Born Demon"!

Norwegian Heavy Metal Trio SAHG Unleashes New Song & Music Video Of Upcoming Album “Born Demon”!

(photo: Francisco Munoz)

Norwegian heavy metal trio, Sahg, who is currently gearing up for the release of their sixth studio album, has shared a new single alongside a video. The band’s forthcoming record, entitled Born Demon will be out on October 21, 2022 via Drakkar Entertainment!

“Fall Into the Fire is one of the tracks that really states what the new album is about. This is heavy metal in its purest form.” Guitarist & vocalist Olav Iversen comments.

“After Sahg became a three-piece, we started focusing on writing simpler songs. We wanted to go back to the core and rediscover the essence of our heavy metal origin. On the previous couple of albums, we had written more complex and progressive material, but we’d had enough of that. I remember thinking, «How can we make a Sahg song that hits the headbanger in people in the simplest way?» This is what came out. The simple opening riff is the backbone of Fall Into the Fire. The chorus was taken from a song we had written some time before, that was otherwise heading in the wrong direction. But the unpretentious catchiness of the chorus fit perfectly with the new riff.

The vocal line came instinctively along with the riff, and is equally instant and to the point. The first words that rolled off my tongue when we jammed the song, were «You scored the Devil’s daughter», which led me on to writing a lyric about someone who hooks up with a charming young lady out on the town one night. One thing leads to another, and after waking up the next day you realize you have spent the night with the actual Devil’s daughter. Pretty bad news, of course, because you have given the Devil and his daughter exactly what they were after – the perfect occasion to drag you to hell and torture you in the most horrible ways, for all eternity. Turn it down from eleven to seven, and I’m sure many can relate. It’s a song about getting into trouble, basically. The kind you can’t get out of.”

Just exclusively premiered with Metal Injection and Rock Hard Magazine, you can now watch the clip for the blistering, new single “Fall Into The Fire” here:

Entering the Norwegian metal scene in 2006 as a classic doom band, wasn’t necessarily a recipe for success. Black metal was still the big thing coming from Norway, and there wasn’t much space for bands from other subgenres. Even with Gorgoroth members King ov Hell and Kvitrafn in the line-up, adding a touch of blackness, it wasn’t very likely that Sahg would get an instant break-through. But, the band took the heavy music scene by storm with their blistering, chart-breaking debut Sahg I.

Throughout the following decade, Sahg released five critically acclaimed albums, and played several tours and festivals across Europe, the United States and Asia to date. They have toured as support act for bands like Motörhead, W.A.S.P., Opeth, Clutch, Satyricon, Dimmu Borgir and Enslaved to name just a few, and appeared at prestigous festivals such as Wacken Open Air, Summerbreeze, Sweden Rock Festival, Hard Rock Hell, Tons of Rock, Inferno Festival and Beyond the Gates among many more. To this day, Sahg has always stayed trve to their doom and heavy metal roots, and still holds the throne as Norway’s high guardians of doomed heavy metal. They are the bastard sons of Black Sabbath, Motörhead, Pentagram and Judas Priest. Classic heavy metal for the new age, with a desire for the occult, aversion for religion, and a gloomy gaze into the inevitable apocalypse, all served with a cold bite of Norwegian Blackness. With the ruthless force of a classic power trio and their upcoming album Born Demon under their belt, Sahg is part of a renaissance that will bring vintage doom and classic heavy metal back to the masses!

Pre-Order Born Demon, coming out on October 21, 2022 via Drakkar Entertainment, HERE!

Born Demon track listing:
01. Fall Into The Fire
02. House Of Worship
03. Born Demon
04. Descendants Of The Devil
05. Black Cross On The Moon
06. Evil Immortal
07. Salvation Damnation
08. Killer Spirit (From Outta Hell)
09. Heksedans
10. Destroyer Of The Earth

For More Info Visit:
www.sahgband.com
www.facebook.com/sahgband
www.instragam.com/sahgband
www.drakkar.de

SAHG is:
Olav Iversen (Vocals, Guitars)
Tony Vetaas (Bass)
Mads Lilletvedt (Drums)