FURTHER INFORMATION ON SABRINA KENNEDY
Based in Newcastle, the Boston-born singer made many visits to nearby Salem throughout her childhood, which introduced her to all manner of alternative belief systems, as well as being “a place with a very peculiar energy” that she picked up on from an early age. Paganism, with its close connection to the power of mother nature, also held an attraction, as did tarot card reading. Growing up on the US East Coast with adoptive Irish-Italian parents, she’s always looked beyond the obvious to embrace the role of outsider. She was later to meet her birth-mother – live on TV no less. Sabrina then moved to Nashville but realised after a while that her views put her directly at odds with some of the macho posturing still lurking in that music scene. She felt much more at home when she moved to London. Immersed in the city’s multi-genre tastes, she set to work building a band. Her debut single ‘Hold Tight’, a tumultuous anthem about dealing with the trauma of her father’s death, was released in 2019. The introduction to Sabrina’s grand sound and songwriting was followed by ‘The Other Side’ in 2020, which further accentuated her captivating work with its crooked R&B further exploring her personal aura. Her music has made its way onto the soundtracks of Love Island and Made In Chelsea, has been championed by the likes of Kerrang, Wonderland, Stereogum, Ones To Watch and more, while she was also quick to make a strong presence on the London live scene and has performed at Notting Hill Arts Club, Off The Cuff, Laylow, Paper Dress Vintage, The Grace and Blondies in the city. 2023 saw the release of her debut EP Wheel Of The Year. The four-track EP provided a glimpse into Sabrina’s life living through the Wiccan calendar of the same name. Journeying through the different seasons of her life, Wheel Of The Year showcases her artistic versatility. The acclaimed alt-pop record blends its dark R&B laced pop with punchy punk rock delivering spellbinding melodies and magnetic hooks. Sabrina’s life as a modern-day witch has also been captured in an internationally revered and multi-award-winning short film Sabrina Kennedy Witch, Reborn, directed by Maria Shevtsova. The film has won awards with the Royal Society Of Television & Motion Picture, Singapore World Film Carnival, Indiex Film Fest Los Angeles among many others. Sabrina completed her first UK tour for fans in 2025 as she released ‘Witch Of The West’ on 7” vinyl. The tour saw her perform at London’s Blondies & Rough Trade West, Newcastle’s Cluny & RPM Music and Manchester’s Fuel The Music and Vinyl Resting Place. This autumn Sabrina relocated from London to Newcastle. She got to know the area while filming the video for ‘Puritan’, taken from the Wheel Of The Year EP, on North Shields beach after learning of its witch-trial history and recalling her upbringing near Salem. She’s since built a local following through shows at The Cluny, Newcastle University, Salt Market and local record stores. |