Polar Share New Video “Swimming With Sharks”

PHOTO CREDIT: Pete Ray

WATCH “SWIMMING WITH SHARKS” VIDEO

STREAM “SWIMMING WITH SHARKS”

POLAR SHARE “SWIMMING WITH SHARKS” VIDEO — WATCH

POLAR have dropped the video for their latest single, “Swimming with Sharks.”

Building on the success of the previously released “We Won’t Sleep,” which captivated audiences with its intense lyrics and pulsating rhythms, this new track dives even deeper into the themes of resistance and defiance.

Watch the video here.

The lyrical concept of “Swimming with Sharks” emerged from a profoundly challenging period for the band.

“The idea came to me early on after the band went through its lineup change,” shares singer Adam Woodford. “It was a very low and weak moment for me and the band. Honestly, there was a shared view of hoping that the band wouldn’t survive, and continuation had left the band wide open to be torn apart. It was such a raw and deep feeling for me, and I wanted to convey this lyrically in a song. I used the imagery that the band was an injured person in the abyss of the ocean being pursued by sharks as they can smell my blood, waiting for their time to attack. The song has a feel of desperation and the determination to survive before you are swallowed whole.”

In 2023, amidst significant lineup changes that led to the departure of several original members, founding vocalist Woodford took the reins. Determined to turn adversity into opportunity, Woodford revitalized Polar by bringing on new members Stefan Whiting (bass), Bruno Consani (guitar), Simon Richardson (guitar), and Max Flohr (drums). This fresh lineup has injected new energy and perspective into the band, further amplifying the defiant and transformative message of “Swimming with Sharks.”

Since their formation in 2009, Polar have carved out a distinctive niche with their intense, chaotic sound and electrifying live performances. Over the past 15 years, they have established themselves as a powerful presence in the music scene. The rejuvenated lineup has not only taken center stage at the Resurrection Festival but has also completed tours across Europe and the UK. Together, they have produced Polar’s forthcoming sixth studio album with Jack Murphy at Crystal Sound Studios, exploring the theme of change’s destructive power. More info to come. With renewed positivity and unyielding determination, Polar show no signs of stopping.

“Swimming with Sharks” will be available here worldwide on all DSPs at midnight.