PLUM Releases Powerful New Single and Video “Reach Out”

PLUM returns with their deeply moving new single, Reach Out, accompanied by a haunting and visually striking music video. The release marks a bold and introspective chapter for the band, blending raw emotional honesty with themes of spiritual longing and personal redemption.

Reach Out is a reflective and emotionally charged track that delves into the experience of losing one’s way, confronting past mistakes, and ultimately finding a path back through faith, connection, and surrender. With two voices that mirror one another in confession and support, the song captures a delicate balance between regret and hope. At its core, Reach Out speaks to the power of grace, reminding listeners that even in moments of brokenness, healing and restoration remain possible.

The accompanying music video brings this message to life through a compelling and symbolic narrative. It follows a woman racing to save someone in crisis, moving through fragmented glimpses of what her life could have been. As the story unfolds, a powerful realization emerges, the person she is trying to rescue is herself.

Visually rich and emotionally intense, the video explores themes of inner rescue, self-confrontation, and the tension between despair and healing. It captures the push and pull between isolation and connection, panic and peace, ultimately revealing a universal truth: sometimes the most important person we need to reach is ourselves.

Director: James Botha
Editor: James Botha
Concept: James Botha
Camera Technician: James Botha
Production Manager: James Botha, Warren Leicher
Starring: Nicci Niehaus, Warren Leicher
Wardrobe: Nicci Niehaus
Studio: Smudge technologies
Lighting: The Paris Edit