PAVIC have unveiled the official video for the title track of their upcoming album “Live To Thrive”, set for release on January 16th, 2026. The song offers a new glimpse into the record’s vibrant blend of modern hard rock vitality and melodic depth. The song encapsulates the album’s core identity, combining muscular contemporary metal elements with the uplifting drive of classic rock, and visually amplifies the band’s message of resilience and forward momentum. With dynamic performances, infectious hooks, and a production that mirrors the album’s bold spirit, the “Live To Thrive” video sets the tone for what promises to be PAVIC’s most empowering and energizing release to date. Video YouTube: https://youtu.be/0tonHORqqf0 Stream: https://li.sten.to/pavic-live-to-thrive-single Album preorder: https://markopavic.bandcamp.com/album/live-to-thrive The band comments: “‘Live to Thrive’ is a raw reflection on the chaos of our times and the will to rise above it. A declaration of resilience and clarity, built on emotional depth and strength. It captures the instinct to keep fighting and to stand tall in the storm because we all live to thrive, not just to survive.” Formed in Rome, Italy, and led by guitarist and founder Marko Pavic, the band has built a solid reputation for crafting songs that balance emotion, precision, and raw power. Across its tracks, “Live To Thrive” highlights the group’s evolution — from passionate storytelling to intricate musicianship — while keeping its roots firmly grounded in hard rock tradition. The album’s sound is bold and uplifting, channeling the strength to overcome adversity and celebrate resilience. With this release, PAVIC reaffirm their place among Europe’s most compelling hard rock acts, offering an album that bridges intensity and hope, proving that true rock thrives when passion meets purpose. Tracklist: 01. Save You From Yourself (featuring Mistheria)
02. Never Sleep Again
03. One Of These Days
04. Roll With The Punches
05. Fade To Grey
06. Live To Thrive
07. Till The End
08. Spinning Wheel
09. Rise
10. The Day Of A New Dawn
11. The Sun Has Fallen Hailing from Rome, Italy, PAVIC is a hard rock/metal band led by guitarist and founder Marko Pavic. Fusing the powerful riffs of modern metal with the melody and soul of classic rock, PAVIC delivers music that is energetic, emotionally charged, and technically refined. The band’s mission is clear: to create uplifting and impactful songs that resonate with authenticity and power. Formed in the mid-2000s, PAVIC quickly made an impression with their debut album Taste Some Liberty (2005), featuring vocalist Chris Catena and renowned guests like Kee Marcello (Europe), Tony Franklin (Blue Murder, Whitesnake), Vitalij Kuprij (Ring Of Fire), and Daniel Flores (Mind’s Eye). The album gained strong acclaim across Europe for its high-caliber musicianship and catchy yet heavy songwriting. Their follow-up, Unconditioned (2008), again featuring Chris Catena on vocals, saw the band take a bold step forward. Mixed by Tobias Lindell (Europe) at Sweden’s Bohus Sound Studio and mastered by Dragan Tanaskovic (In Flames, Evergrey), the album blended classic and modern rock elements and included another guest solo by Kee Marcello. In 2014, with the addition of dynamic vocalist Joe Calabro, PAVIC released Is War The Answer? a record that showcased a heavier, more contemporary sound. Mixed by U.S. producer Rick Beato (Shinedown, Fozzy), the album included a standout cover of Duran Duran’s “Notorious” and featured a concept music video for the single In Your Eyes, written by Dylan Dog creator Roberto Recchioni. Over the years, PAVIC played across Italy, Holland, Switzerland, Slovakia, the Czech Republic, and Ukraine, sharing the stage with bands such as Within Temptation, Lacuna Coil, Michael Schenker Group, and Circle II Circle among others. In 2014, the band also played the Rock In Idro festival in Bologna, Italy, joining a massive lineup that included Iron Maiden, Alter Bridge, Black Stone Cherry, Opeth, and more. Their work has received widespread attention in the rock and metal press, with features in Metal Hammer, Rock Hard, Rock It, and Metal Maniac. The band’s music videos, including Every Time I Die, Song For The Rain, and The Sun Has Fallen, showcase their evolving sound and visual style. Now, PAVIC is set to return with their most ambitious work yet: Live To Thrive (2025), produced by Marko Pavic, mixed and mastered Francesco Mattei @ Underworld Studio and Hyper Focus Studio. Featuring keyboard maestro Mistheria (Bruce Dickinson, Vivaldi Metal Project), the album offers a tight blend of melody, heaviness, and emotional depth. The first single, Save You From Yourself, is accompanied by a visually striking video shot by Kinorama Studio, with more videos on the way. Whether in the studio or on stage, PAVIC stands for quality songwriting, powerful performances, and a message of positivity and perseverance. The band’s sound continues to evolve — always rooted in heart, soul, and rock ‘n’ roll fire. Lineup: Marko Pavic – guitars, keyboards
Joe Calabro – vocals
Aleks Ferrara – bass, keyboards
Valerio Manca – drums Special Guests: Mistheria – keyboards on “Save You From Yourself”
Enrico Sandri – bass on “Save You From Yourself”, “One Of These Days”, “Live To Thrive”, “Fade To Grey”
Lorenzo Antonelli – keyboards
Enrico Scutti – backing vocals PAVIC https://www.markopavic.com/ https://www.facebook.com/markopavicofficial https://www.instagram.com/markopavicmusic https://www.youtube.com/@markopavicofficial | 
