L.A. artist and producer The Anix is back with “Bleach,” the fifth alt-rock track from his upcoming album NIGHTVISION.
“Bleach” continues the somber mood of “Frozen Waves,” and steadfastly pulls from ’90s influences as The Anix marches on towards the album. The Anix drives the bittersweet soundscape forward with a passionate vocal performance laced between synthesizers, electric and bass guitars, and drums.
“Taking a new simplified direction, stripping back my usual arsenal of effects and track stacking, BLEACH marks the beginning of a new songwriting style for me,” explains The Anix. “It was exciting to re-approach a song with the goal of it sounding ultra-massive, but using fewer ingredients. More time was spent on perfecting absolutely every detail to engulf the listener in a new space. The song continues mood I am pursuing on this album, which is “infinite sadness + infinite power”, which means that the overall mood this collection of songs will put you in is somewhat of an oxymoron, but its the mood I feel most creative in.”
The Anix is the alternative / electronic-rock project of Los Angeles artist/producer Brandon Smith. Known for pushing creative boundaries with his genre-blending mix of alternative rock with dark melancholic undertones drenched in an array of synthesizers, The Anix’s music has captured the attention of global editorial curators with prominent features across official playlists from Spotify, Apple Music, YouTube Music, Amazon Music, Yandex Music, and more. The Anix has received press support from outlets like Revolver, Substream, and Outburn magazines as well as features in TV and video game franchises including Call of Duty, Destiny, Mass Effect, and WWE.
“Bleach” is out now from FiXT.
FiXT is an independent, artist-owned record label serving a roster of diverse and forward-thinking artists from across the globe, founded in 2006 by Klayton (Celldweller, Scandroid, Circle of Dust, FreqGen).
FiXT‘s mission is to empower artists to build sustainable careers in ways not previously possible to them, by putting a world-class team around them, providing industry-leading label services, and fostering lifelong fan relationships with a global audience.
FiXT’s catalog of music has garnered over 3 billion online streams connecting with a core audience of gamers and sci-fi / cyberpunk fans. FiXT serves millions of listeners from over 150 countries each month, with new releases every week.
FiXT’s hybrid catalog of metal, EDM, synthwave, and alternative/rock has received over 1,000 Film/TV/Video Game and advertising sync placements, including: Westworld, Power Rangers, Lexus, Toyota, Suicide Squad, Iron Man, Robocop, Jack Reacher, Deadpool, John Wick, Guardians of the Galaxy, Pacific Rim, Call of Duty, Synth Riders, Assassin’s Creed, Need For Speed, Razer, Dead Rising, UFC, and more.