Jimmy Page, Tony Iommi & Sir Brian May celebrate opening of the Gibson Garage London, UK

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Gibson Garage London:

The Ultimate Guitar Experience

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Celebrates Opening of London Flagship Store With Series of Music Events

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Click the image above to play the Gibson Garage London recap video.

NASHVILLE, TN (March 4, 2024) Gibson, the iconic and leading global instrument brand, has shaped sound across generations and genres of music for over a century, becoming one of the most relevant, played, and loved music brands around the world. Throughout the past month, music icons and emerging artists, music fans, and the Gibson team gathered to celebrate the official grand opening of the Gibson Garage London. The Gibson Garage is the ultimate guitar experience and destination for music lovers across the globe and the place to explore Gibson’s 130-year music history. The Gibson Garage London marks the first-ever Gibson flagship store outside of the U.S. and follows the successful opening of the Gibson Garage Nashville. The Gibson Garage London is located at 61-62 Eastcastle St, London, UK W1W 8NQ just off Oxford Street.

“On February 24, we celebrated the opening of the Gibson Garage London, marking an important milestone in our 130 years of history since Orville Gibson started making instruments. The London Garage opening events, the artists that joined us, and most importantly the local and global teams working together to make it happen are evidence that we are setting conditions for the best years of Gibson to be ahead of us.”


With a rich history of craftsmanship and innovation, Gibson has become synonymous with music culture. Inside the Gibson Garage London, visitors can plug in and play more than 300 electric and acoustic guitars across Gibson, Gibson Custom, Gibson Acoustic, Epiphone, and Kramer, explore the entire collection of Maestro pedals, and more across 4,000 square feet of retail space.

At the Gibson Garage London, music lovers can design their own Made-to-Measure guitar inside the Gibson Custom Shop Murphy Lab by selecting a unique guitar top off the wall and choosing the specs inside and out. The Gibson Garage London features a special, dedicated Acoustic guitar room with one of the largest displays of Gibson Acoustic guitars in the entire UK, as well as areas for Epiphone electric, acoustic, and bass guitars, and the biggest display of Kramer guitars in the UK. At the Garage, fans are welcome to pick up and play all things GibsonEpiphoneKramerMESA/Boogie, and Maestro and enjoy a massive display of exclusive Gibson apparel, gifts, and lifestyle items, as well as gear and accessories. Whether you are a seasoned professional musician, a casual guitar player, a beginner, or simply a music fan, the Gibson Garage is the new, must-see music destination in London.

Last week, at the Gibson Garage London kickoff event music icons Jimmy Page, Tony Iommi, Sir Brian May, James Bay, and Rosie Frater-Taylor were on hand to celebrate the opening with a  special “In Conversation” event with legendary guitarist Jimmy Page, and live music on the Gibson Garage London stage. On opening day, Saturday, February 24, music fans lined up around the block starting at 4:00AM for access. Upon opening the doors, the Gibson Noel Gallagher ’78 Les Paul Custom hand signed guitars sold out completely within the first 30 minutes. Ritchie Faulkner of Judas Priest, The Blackout, Tyler Childers Band and Gibson Generation Group artist Charlie Churchill came out to usher in an opening day with a packed crowd all day long. The opening culminated a month-long series of events celebrations in the London music community around the opening of the Gibson Garage London.

The Gibson Garage London is the ultimate guitar and music experience and features uniquely British cultural discoveries around every corner and level. Music fans will experience regular live performances, artist showcases and signings, and panel discussions from musicians and artists, all from its state-of-the-art stage located on the lower level of the Garage. The Gibson Gallery, a bi-annual revolving gallery wall, displays the photography of British artists and musicians. The inaugural exhibition at the Gibson Gallery will debut with an exclusive collection from legendary music photographer Gered Mankowitz (The Rolling Stones, Jimi Hendrix, PP Arnold, Kate Bush, Elton John, The Jam, Eurythmics, and Oasis).

Check out photos from the Gibson Garage London:

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Above: the Gibson UK and EU team opens the Gibson Garage London.

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Above: music fans line up down the block for the opening of the Gibson Garage London.

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Above: a music fan gets ready to take a new Epiphone Hummingbird acoustic guitar home.

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Above: a fan plays the Gibson Noel Gallagher ’78 Les Paul Custom before taking it home on opening day of the Gibson Garage London.

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Above: a player selects her favorite Gibson.

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Above (L-R): James Bay, Tony Iommi, Jimmy Page, and Sir Brian May at the Gibson Garage London kickoff event on February 22, 2024. Credit this image: Dave Hogan.

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Above: Currls perform on the Gibson Garage London stage for the Music Community night on February 20. Credit: Robin Clewley.

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Above: Kids attend the Music Education Day event at the Gibson Garage London on February 19.

Credit: Robin Clewley.

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Above: Kids attend the Music Education Day event at the Gibson Garage London on February 19.

Credit: Robin Clewley.

The Gibson Garage London is located at 61-62 Eastcastle St, London, UK (one block from Oxford Street) and is open daily Monday-Saturday from 10:00-7:00 pm and from 12:00-6:00 pm on Sunday. For the latest news and updates on the Gibson Garage London, follow @GibsonGuitarUK on Instagram, or visit https://gibson.com/garage-london

Gibson Garage London

61-62 Eastcastle Street

London, UK


(one road from Oxford Street)

Mon-Sat 10 am – 7 pm, Sun 12-6 pm