Partners with Shatterprooffor ‘she’ Release to Raise Awareness on Addiction Crisis
Music Video Premieres 2nd December Following YouTube Rodeo Livestream
NASHVILLE, TN –(30 November, 2022) – Multi-genre phenomenon Jelly Roll releases today the raw, powerful track ‘she’ via Stoney Creek Records/BMG. The latest track of what he refers to as “therapeutic music” is an emotionally truthful ballad that gives a glimpse into the life of a person struggling with addiction as well as those who love them. Jelly Roll is unique in his ability to candidly acknowledge life’s trials and tribulations, as ‘she’tells the story of a woman amid her struggle with addiction. Listen now HERE.
For the release of ‘she,’ Jelly has partnered with Shatterproof, a national nonprofit organisation dedicated to ending the addiction crisis and the devastation caused by the disease of addiction. Eleven people die every hour from a drug overdose. Jelly Roll’s song will increase awareness of addiction prevention, treatment and recovery resources provided by Shatterproof and help save lives.
Jelly Roll shares his hard truths and struggles directly and intimately with his dedicated fans, evident in the millions of views with each video he posts. Jelly Roll’s music video, featuring actress Danielle Macdonald, premieres 2nd December at 7:00pm EST, following his livestream on YouTube Rodeo at 6:30pm EST. Fans can also catch a glimpse of Jelly at his post-release party taking place on TikTok live 6th December at 6:00pm EST.
“‘she’ is about the struggle of addiction. ‘she’ is about talking about the elephant in the room and addressing head on the heroin and fentanyl epidemic that is sweeping the nation; the pharmaceutical pill problem that is sweeping the nation, and has been for a long time,” says Jelly Roll. “And I feel like it’s an artist’s responsibility to speak for those who sometimes can’t always speak for themselves.”
Jelly Roll releases the track as he prepares for his sold-out hometown headlining show at Nashville’s Bridgestone Arena on 9 December, 2022. It has been a breakthrough year for Jelly Roll, whose Gold certified single ‘Son of a Sinner’ is currently Top 10 at US Country Radio. Earlier this year, he sold out numerous venues including Colorado’s Red Rocks, made his Grand Ole Opry debut, topped the Billboard and Mediabase Rock charts for two weeks with his debut Rock single ‘Dead Man Walking’ – his first No. 1 ever as an artist/songwriter – and has held the No. 1 spot on Billboard’s Emerging Artists chart for 15 weeks.
After independently building his fanbase, Jelly Roll has garnered more than a billion streams and earned praise for the depth of his songwriting, with Billboardnoting, “his music takes those raw, unreserved verses and melds elements of Country, Rock, and Hip-Hop into his own signature style” and American Songwriter adding, “with powerful tunes like ‘Son of a Sinner’ and ‘Sober’ it’s clear that when it comes to music, Jelly Roll’s heart is often right—singing with a profound amount of emotion and tact, the songs and their revealing lyrics soar to brilliantly uplifting heights, shining light onto some of life’s darkest circumstances.”
ABOUT JELLY ROLL: Outright genre-bending singer/songwriter/rapper Jelly Roll has quietly been building a remarkable career, under the radar and on his own terms. Since his days selling his mix tapes out of his car, he has constantly been releasing new music (more than 24 albums), touring relentlessly, consistently topping various iTunes charts, engaging a rabid fanbase and creating videos that have amassed nearly 2 billion views on YouTube. He pairs deeply personal lyrics with music that blends Old-school Rap, Classic Rock, Country and Soul to create music that is therapeutic, raw and tackles the heaviness in life.
His 2020 single “Save Me”—a confessional, vulnerable expression of self-doubt set the stage for his new season of life and took him to new heights, with more than 141 million views on YouTube and Platinum certification from the RIAA. Born and raised in Nashville’s Antioch neighborhood, the former addict and drug dealer released his album Ballads of the Broken in 2021, ahead of his sold-out hometown show at the famous Ryman Auditorium. The introspective 10-track album shows Jelly Roll’s growth as an artist and man, drawing from his personal experiences to tell the story of a man who has been through the ringer and isn’t afraid to share his raw truth, featuring his multi-week No. 1 Rock hit “Dead Man Walking.” His current single on Country radio, “Son of a Sinner” is currently headed toward Top 5 and just sold out Nashville’s Bridgestone Arena while reigning No. 1 on Billboard’s Emerging Artists chart for 15 weeks.
ABOUT DANIELLE MACDONALD: Audiences know Sydney-born actress Danielle Macdonald for her breakout role as ‘Patti’ in Fox Searchlight’s PATTICAKE$ as well as the title character opposite Jennifer Aniston in DUMPLIN’. She appears alongside Sandra Bullock in Netflix’s runaway hit, BIRD BOX, and in numerous award-winning & nominated works including, Oscar-winning short film SKIN and Golden Globe & Emmy Award nominee TV series UNBELIEVABLE. Currently based in Los Angeles,, Macdonald stars alongside Jamie Dornan in the new HBO Max Thriller THE TOURIST, and most recently appeared in the Sony Pictures Classics’ film FRENCH EXIT, which debuted the closing night of the New York Film Festival, where she starred alongside Michelle Pfeiffer, Lucas Hedges, and Tracy Letts.
ABOUT SHATTERPROOF: Shatterproof is a national nonprofit organization dedicated to reversing the addiction crisis in the U.S. Shatterproof harnesses the models of business, the rigor of science, and the power of a national movement to create change and save lives through three pillars of work: revolutionizing the addiction treatment system, breaking down addiction-related stigmas and supporting and empowering our communities. Find Shatterproof on Facebook, Twitter, and YouTube: @ShatterproofHQ or follow them on Instagram at @weareshatterproof. To learn more, visit: Shatterproof.org.