Country Rapper Leroy Biggs Premiere’s Video For “Howdy Howdy”
Country rapper Leroy Biggs has officially signed with Street Flavor Records/MNRK for the release of his new single and video for “Howdy Howdy.” The booming production on the track comes from Lorenzo Cole and Sonny Paradise (Jelly Roll) and the video was directed by Drake McGuire from Reeliverse.
LEROY BIGGS TELLS US ABOUT HIS NEW LABEL DEAL WITH Street Flavor Records/MNRK
“I feel like it’s the first time somebody’s taken me seriously. I’ve only ever worked with childhood friends so for a bigger company like MNRK and for a mogul like Mr. Grunblatt to take interest in something I delivered, really upped the ante on this one. Something I’m doing has a rollout plan, a budget, a photoshoot and just all this other behind-the-scenes work going into it to push this thing to the next level.”
In a very short span, Leroy Biggs has taken the country rap world by storm by being himself and letting the authenticity of his life speak through his music. Growing up on a steady intake of ‘90s-era hip-hop, mixed against the juxtaposition of classical music and his southern upbringing has made him somewhat of a musical melting pot that earned him the title of Pond Creek’s Hustler.
Since the release of his debut album “Album Number One” in 2019, Leroy has been flexing his lyrical abilities for anyone that would take notice. In 2021 he teamed up with Kentucky country rap duo Twang & Round for the “Lost Highway” EP, which propelled him into the release of his viral single “Party on Pond Creek,” which turned heads with the sexualized redneck video that continues to march towards a million views. The buzz finally caught the attention of country rap’s elite Upchurch, who then guested on his 2022 album “Creek Thang” on the song “Pull Up,” which has gone on to stack up over 500,000 spins on Spotify.
LEROY BIGGS TELLS US ABOUT “HOWDY HOWDY”:
“‘Howdy Howdy’ is like an informal greeting. For me, it’s like a greeting from myself to a bigger, broader audience. We were able to mix together a little bit of that Nashville flavor and some country into what I do on this one.
Tell us a little bit about the inspiration for the new song “Howdy Howdy’…
Leroy: The inspiration behind it was a mix between Nashville and the country. Some friends from around the way acting extra in a fancy studio. Howdy Howdy, is like an informal greeting. Everything we do over here has happened quickly and we sorta just jumped into the project. For me, it’s like a greeting from myself to a bigger, broader audience. HOWDY, HOWDY
How was the song recorded and what was that experience like?
Leroy: Initially, at home. Lorenzo made the beat in Englewood Florida. Lorenzo made and produced the track under the direction of Sonny Paradise. I wrote and recorded in Englewood.
I’m pretty sure Eddie recorded his verse in the ville and we came together to shoot the video at David Rays spot in Dickson Tennessee. On the day of shooting, the main road taking you to the studio was technically closed. I’m sure it was confusing for everybody else involved when I told them to “drive around the closed road signs”
Do you have any rituals or anything before you jump into the booth to record?
Leroy: I smoke a lot of pot. I like to be as calm and “fried” as possible. Music isn’t a formula, it’s a vibe. I like to vibe while doing recreational drugs. Everyone I ever worked with is the same way. Point being if we aren’t smoking a blunt. I’ll just write it at home.
How is “Howdy Howdy” different from previous tracks in the Leroy Biggs catalog?
Leroy: I feel like it’s the first time somebody’s taken me seriously. I’ve only ever worked with childhood friends so for a bigger company like MNRK and for a mogul like Mr. Grunblatt to take interest in something I delivered really upped the ante, personally, in my eyes. For the first time ever. Something I’m doing has a rollout plan, a budget, a photoshoot and just all this other behind the scenes work going into it
Are you hitting the road to support Howdy Howdy?
Leroy: I am actively getting where I fit in. During the summer I tend to stick around the festival circuit but with this record I have hopes of playing locally both in southern Florida and middle Tennessee. On top of forming a band for the first time in career. My stage presence and crowd work is what I’d say my live show is known for.
What’s next for you?
Leroy: 2022 has been a year of growth for me and Street Flavor as well. I am very excited about business moving forward. If it wasn’t for all of this. I’m sure I’d be selling mids off Charlotte Pike