Formed in 2018, Mobwife have been making a very noisy and abrasive name for themselves, putting out a slew of singles and splits along with 2022’s album ‘Eat With Your Eyes’. As well as appearing on zeitgest capturing compilation, ‘A Litany of Failures, Vol III’. Drawing on influences from the American underground by way of Metz, Fugazi, Protomartyr and of course, Kiss. The band return following the success of January’s sardonic single ‘Thank God For Car Parks’, with a new single that aims it’s forked tongue at the rise in misguided hate filled, vacuous influencer culture, ‘Make You Rich’.
‘Make You Rich’ was the song that broke the damn for the band, opening the flood gates for new songs and helped set the direction for a new batch of material. Following months of writing that yielded results that fell short of what the band were aiming for. When Chris brought the riff into the practice room, Carl and Wilson joined on bass and drums and the band developed the song into the visceral punk rock exorcism we hear today. ‘Make You Rich’ is truly the result of the special alchemy that happens between the three members.
Unhurried in making its point, across the tracks 5-minute runtime, the band lock in together to deliver a pummelling rhythm under Chris’s serrated blade melody. Taking us through various musical movements that don’t rely on the standard verse-chorus-verse, instead letting the track breath and develop naturally, snaking its way to it natural conclusion.
The lyrical inspiration for the song comes from an ill-advised foray into the world of TikTok and the uneasy myriad of anti-feminist, racist and misogynistic content that was being presented as a default on the platform. Written as a satire on the influencer culture being peddled to the masses, Chris wrote from their viewpoint, particularly basing it around one local influencer. Say ‘I’m a winner’ three times into a mirror and he’ll appear..
The band opted to record vocals and drums in Belfast based studio, Half Bap Studios making full use of the space and equipment afforded by a studio. Then turning to Carl, already an experienced audio engineer, to record bass and drums in their practice space and mix the track. This approach allowed the band space and time to focus in on elements of the track free of the ticking clock of the studio.
Art work for the track comes from Matt Murdock, a talented film photographer who goes by Reves En Noir on Instagram and the layout was done by Georgia Collins, Peach Illustrate.