January 27, 2024 — NAMM Show, Anaheim, CA — Marshall returned to the NAMM (National Association of Music Merchants) tradeshow with three exciting product launches, bringing new innovations to the main floor while also hosting Q&A sessions, artist signings, and demos. This year’s event– which hosted over 63,000 attendees – was an immersive experience, allowing booth attendees to try out Marshall amps firsthand. Endorsers and ambassadors like Kiki Wong (Smashing Pumpkins), Nova Twins, Ryan “Fluff” Bruce, Brett Papa, and Debbie Gough (Heriot), were on hand to demonstrate the power of Marshall amps and share what the brand means to them.

A specially constructed ‘Tone Sanctuary’ was set up as an exclusive, invite-only space, where artists like Gary Holt (Slayer), Phil X (Bon Jovi), Nita Strauss, Joey Santiago (Pixies), and Zach Person got an early look at several new products launching later in the year and beyond.

In response to the recent wildfires affecting communities in Los Angeles, Marshall partnered with iconic DIY venue Chain Reaction to host an all-star benefit show during NAMM, with all proceeds going directly to MusiCares. Marshall also donated $10,000 to the same organization and pledged continued support for the L.A. music community as it begins rebuilding.

Nick Street, Marshall’s Chief Marketing Officer commented: “We’re thrilled to have been back at NAMM this year, reconnecting with the incredible community of musicians, customers, and industry professionals who make this event so special. NAMM has always been a place where passion and innovation come together, and being a part of that energy again has been truly inspiring. Marshall remains committed to supporting the music industry and the creative spirit that drives it forward. Thank you to everyone who stopped by—your enthusiasm fuels everything we do. Here’s to many more unforgettable moments together at NAMM and beyond!”

Steph Carter, Marshall’s Director of Culture Marketing, shared his perspective on the event: “NAMM 2025 was an unforgettable experience. Bringing our community together through the power of music has been at the heart of Marshall for over 60 years. This year, both new and existing fans helped to celebrate our past and look to our future. NAMM continues to hold a special place for us as a hub of innovation and creativity. Seeing the love and excitement for Marshall this week was both imprinting and emotional. Here’s to the next 60.”

WHAT: Marshall’s return to the NAMM Show 2025

WHERE: Anaheim Convention Center, Anaheim, California (US)
WHEN: January 21st to 25th, 2025

HIGHLIGHTS INCLUDE:

Exciting New Product Launches and “Best In Show” Designation for JCM800 Modified Amp:

On Wednesday, January 22nd, Marshall launched three new products: Modified Series, Studio 900, and Overdrive Pedals. Drawing inspiration from the brand’s iconic amplifier heritage, these new offerings bring contemporary advancements to the timeless tones that have shaped music for decades.

The final morning of the 2025 NAMM Show wrapped up with the Best in Show roundup, where a panel of gear experts and buyers highlighted the standout products, services, and technologies of the event. Moderated by Frank Alkyer of Music Inc. and UpBeat Daily, the session featured top industry voices such as Robert Christie of A & G Central Music, Dominic Wagner of Thomann, Laura Penrose of Nick Rail Music and Penrose Strings, Cyph Shah of Astro Audio Video Lighting, Amanda Rueter of Ernie Williamson Music, and Jim Tuerk of Reverb. Among the top picks, Marshall’s JCM800 Modified took center stage as one of the most exciting new releases, earning the prestigious Best in Show title for its innovative take on the legendary amplifier.

Wildfire Benefit Gig at Chain Reaction:

On Thursday, January 23rd, Marshall demonstrated its commitment to the Los Angeles community by partnering with the iconic DIY venue Chain Reaction to host a special benefit gig during NAMM, with all proceeds going directly to MusiCares. The event, which featured standout performances by Tom Morello, Nita Strauss, Nova Twins, and Zach Person, was organized to support those impacted by the devastating wildfires. MusiCares provides vital aid to the professional music community by offering emergency funds, recovery resources, preventative care, and mental health support.

Tone Sanctuary:

A specially constructed ‘Tone Sanctuary’, an invite-only space only at the Marshall Booth, allowed artists like Gary Holt (Slayer), Kiki Wong (Smashing Pumpkins), Nova Twins, Pete Dankelson, Phil X (Bon Jovi), Nita Strauss, Brett Papa, Joey Santiago (Pixies), Zach Person, Debbie Gough (Heriot), Fluff, Johnny A, Luke Caley and Jake Crawford (unpeople) to experience Marshall’s latest innovations that will be launched later in the year and beyond. The sanctuary also hosted intimate sessions where fans could get up close with the gear and learn from the experts.

Product Demos: 

Artists like Kiki Wong (Smashing Pumpkins), Nova Twins, Pete Dankelson, Zach Person, Debbie Gough (Heriot), Fluff, Johnny A, Luke Caley and Jake Crawford (unpeople) and more took to the demo stage, showing off Marshall’s latest gear.

Signings/Q&As:
Nita Strauss and Kiki Wong held Q&A sessions and signings at the Marshall booth. Fans were treated to personal insights from these top-tier artists.

Hangouts:
Artists including Tim Henson (Polyphia), Gary Holt (Slayer), Joey Santiago (Pixies), Yvette Young, Andy Timmons, Erick Walls (Usher) Fletcher Dragge (Pennywise), and many more hung out at the booth, sharing their passion for Marshall’s iconic tone and gear.

Steve Smith, Product Expert MI at Marshall, shared his thoughts on the excitement of NAMM 2025: “It was great to be back at NAMM with amazing new gear that I think Marshall fans have been craving. It was really wonderful to see how excited the musicians were when visiting us. They didn’t want to leave the booth!”

Ryan “Fluff” Bruce, Marshall brand ambassador and host of the popular YouTube channel Riffs, Beads, and Gear adds: “The level of excitement that came through the Marshall booth every day at NAMM was both inspiring and humbling! Cheers to everyone who stopped by!”

ABOUT MARSHALL GROUP

Marshall Group is the audio, tech and design powerhouse uniting musicians and music lovers through genre-breaking innovation. Marshall, our flagship brand, is uniquely positioned with over 60 years of rock ‘n’ roll attitude on stage, at home and on the go. Our iconic products are brought to life by a dedicated team of 800 passionate employees and sold in over 90 markets worldwide. Learn more on marshall.com

ABOUT NAMM

The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the  $19.5 billion music products industry. NAMM is comprised of 15,400 global member companies and individual professionals with a global workforce of over 475,000 employees. NAMM events and members fund The NAMM Foundation’s efforts to promote the pleasures and benefits of music and advance active participation in music-making across the lifespan.