KennyHoopla Shares Experimental Single & Video "NORTHERN LIGHTS//"

KENNYHOOPLA SHARES EXPERIMENTAL

NEW SINGLE AND VIDEO

“NORTHERN LIGHTS//”

PHOTO CREDIT: Brittany Young //

WHAT PRESS ARE SAYING ABOUT KENNYHOOPLA

“Listening to SURVIVOR’S GUILT elicits the same emotions that watching “The Breakfast Club” might: It’s nostalgic, it’s formulaic, it’s punk. It feels sad — and whether you’re a teenager or wish you still were one — feeling sad feels good.” – Rolling Stone

“The first time I heard KennyHoopla’s brilliant “How Will I Rest In Peace If I’m Buried By A Highway” it was that exhilarating sense of discovery you get when a song grabs you by the throat and screams in your face.” – Forbes

“That desire to just be himself is not only innate, but grounded in his intention to be the kind of example he wishes existed when he was growing up.” – UPROXX

“Kenny is passionate and honest about expressing his views, all while showing love for the fans and friends who supported him along the way. He’s also one of the most ambitious musicians around, refusing to accept anything from himself other than musical excellence and huge accomplishments.” – Alternative Press

“Stumbling into one of Kenny’s live shows in New York City late last year, supporting Beabadoobee at a showcase event in Chelsea, the youngster sets himself up with the trademark aesthetic of an emerging rapper. A hype man beckons his arrival and he barrels on stage like a ball of energy belting out bedroom-pop songs and indie smashers being blasted from a set of decks – no band in sight. The juxtapositions are thrilling.” – NME

(New York, NY – April 16, 2025) – Today, singer, songwriter, producer and musician KennyHoopla – praised by critics and audiences alike for his compelling blend of alternative, hip-hop, rock, indie, and pop music – returns with the experimental new single “NORTHERN LIGHTS//” available to stream now on all digital platforms via The Orchard – LISTEN HERE.

Written and co-produced by Kenny alongside Cole Lato, “NORTHERN LIGHTS//” is the first new song from KennyHoopla since summer 2024, which was heavily inspired by Sonic Youth and The Ride. It was originally written for a side project that is more experimental than he is known for, but stays true to the melodies and lyrics that fans love. “NORTHERN LIGHTS//” is accompanied by an official music video – WATCH HERE – and signifies the start of a new chapter for the musician as he gears up for the release of his long-awaited debut album as an independent artist.

Speaking on today’s new release, KennyHoopla shares, “I made this song in my basement with my friend. I think it sounds like that, this song went through a lot of phases but I think it ended up back in its rawest form. I was listening to so much 90’s shoegaze and post rock bands around this time. I think this is probably a tribute to SONIC YOUTH and RIDE for saving my life, which is what I think this song wanted and needed. No shiny shit or production, just a journey. At this point in my life since losing my mom and becoming an independent artist, I’ve somewhat lost a compass. I’ve become so free that I’ve gotten lost which is a blessing and curse, this is what I called ‘outer heaven.’ This song touches on doing what you can with what you have and not taking the path that has already been engraved. We can feel we’re on the right path but in actuality we’re all going toward the same brick wall, some people just happen to have a sunset on their journey to it.”

ABOUT KENNYHOOPLA

KennyHoopla (born Kenneth La’ron) is the Cleveland-born, Wisconsin-raised artist soundtracking a generation seized by the relentless euphoria of being alive. His music operates from the crash site of pain and joy. By channeling warm nostalgia and the glow of the future, KennyHoopla transmutes the weight of anxiety into rallying cries for the misunderstood.

He began self-releasing music in the late-2010s, when his heartfelt anthems quickly made him a Midwestern mainstay; the 2018 single “lost cause//” launched him into stardom, leading to remixes with Jesse Rutherford and grandson. His following multi-Billboard charting releases – the 2020 EP how will i rest in peace if i’m buried by a highway?// and the 2021 Travis Barker collaboration “SURVIVORS GUILT: THE MIXTAPE//” – made KennyHoopla a global superstar and forerunner for the hottest new voice in rock music and gen-z.

Rooted in the dynamic and unpredictable, KennyHoopla’s unbound by sound or genre: he’s collaborated with the likes of Wiz Khalifa, Bloc Party, and GROUPLOVE, and shared stages with everyone from Blink-182 and 30 Seconds to Mars to Teen Suicide and Limp Bizkit. KennyHoopla’s amassed over 100 million streams total to date, graced the front covers of Alternative Press and Dork Magazine, and earned acclaim from the likes of Rolling Stone, Forbes, The FADER, and NME, and many others. The new era of Kenny ensures further immersion into the unknown as he continues his honest quest to add more color to our lives, and finally take over the world.

KennyHoopla’s new single “NORTHERN LIGHTS//” is available to stream now on all digital platforms.

Listen & Watch “NORTHERN LIGHTS//”

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