Frontiers Music Srl is proud to announce the upcoming release of JARED JAMES NICHOLS‘ fourth studio album, Louder Than Fate. Due out on June 5, this new album is easily the guitarist, singer, and songwriter’s most powerful and fully realised statement to date.
Raw, unapologetic and deeply rooted in the lineage of blues-driven hard rock, the album captures an artist at the peak of his creative confidence, channelling grit, groove, and soul with relentless intensity.
NICHOLS had this to say about Louder Than Fate,
“I’m beyond excited for this record. I’ve been counting down the days until its release like it’s a personal holiday. If the singles are any hint for you, there are plenty of riffs ripping through the speakers like a buzz saw. But going deeper into the record, there are tons of different emotions and sounds that I have yet to explore as a singer/songwriter. I am personally thrilled to share different shades of myself on this record, giving so much more depth and insight to the listener. Get ready for ‘Louder than Fate’. “
To celebrate the album’s announcement, JJN is sharing the latest single, ‘Pretend’, alongside a new music video, available to view below. About the track, he comments,
“‘Pretend‘ hits like a live wire – gritty, pumping drums and guitar chugs that scream on the edge of chaos. Sometimes a relationship is all smoke, no fire; it’s just a borrowed desire.”
Watch the New Music Video for ‘Pretend’ HERE
