HELLO HEAVEN, HELLO - YUNGBLUD RETURNS

HELLO HEAVEN, HELLO

YUNGBLUD RETURNS

“Rock music is in my DNA”

[18th March 2025] An epic nine minute anthem marks the return of the globally recognised singer-songwriter and industry disruptor, Yungblud. The 27 year old artist from Doncaster, whose last two albums went to number 1 in the UK, broke the Billboard top 100, and whose catalogue has accumulated 6 billion streams globally, ended a period of silence online, releasing his most accomplished piece of music to date. ‘Hello Heaven, Hello’ follows a lineage of Great British classic rock medleys in a composition that spans a number of the genre’s styles, evoking both the past and future simultaneously. Never one to follow the crowd, Yungblud proves himself to be one of the country’s most imaginative young songwriters through this release.

Speaking about his track’s inspiration, Yungblud said “Rock music is in my DNA. It’s the first genre I was ever exposed to; I grew up in a guitar shop with my Dad and my Grandfather. Rock music helped me find an identity as a human being”.

“[‘Hello Heaven, Hello’] is a journey of self-reclamation—a goodbye to the past and how you may have known or perceived me before, and a ‘hello’ to the future and where I’m going. It’s an adventure that is sonically more ambitious than ever before—a journey that is meant to be played in its entirety, never holding back or allowing its imagination to be filtered.”

Remarkably, the song’s conception arrived four years ago, before the making of 2022’s UK chart smash self-titled ‘Yungblud’, and during the final run on an exhilarating but strenuous tour for 2020’s ‘Weird’. Rather than revelling in a new found commercial approval, the artist (real name Dominic Harrison) was alone in a New York hotel room, ruminating on the potential creative pitfalls ahead of him. “I felt like I was starting to repeat myself – I’d fallen into my own cliche… I’d become comfortable. It was good in a way; it meant that I had my own style. But I’ve always said that if people know where I’m going next, that is my idea of failure”.

This aversion to predictability explains his choice of a return; ‘Hello Heaven, Hello’ does everything but fit the prescribed brief of a traditional single. Instead, it showcases the level of songcraft and musicianship Yungblud is capable of, paying homage to the genre’s greatest moments along the way. Yungblud said, “I’ve been discouraged from releasing a nine-minute and six second song as my first move back in a year because, in the modern world, it’s seen as a “risk.” I don’t see it that way at all—I see it as an opportunity. In my opinion, risk is an artist’s greatest tool—putting everything on the line in pursuit of the best evolution and art you can create. Without risk, there is no innovation.”

The track is accompanied by a stunning music video by Charlie Sarsfield which made its global broadcast premiere on MTV Live, MTVU, MTV Biggest Pop and across MTV’s global network of channels, as well as on the Paramount Times Square billboards.

The release follows shortly after news that Bludfest, Yungblud’s own curated festival, will return to Milton Keynes’s National Bowl for its highly anticipated second year this summer. Yungblud will once again top a bill featuring some of music’s most exciting emerging established talent, offering fans a stellar lineup at an affordable price. Last year saw a crowd of 40,000 fans gather for the festival. Bludfest Year 2 takes place on 21st June, 2025.