Photo Credit: Philip Shum Hot off the heels of announcing his North American headline tou, Los Angeles-based indie-rock powerhouse grandson (aka Jordan Benjamin) returns today with his blistering new single “SELF IMMOLATION.” A searing preview of his forthcoming record, INERTIA – out September 5th via XX Records in partnership with Create Music – “SELF IMMOLATION” is a sonic gut punch. Driven by gritty guitars and pummeling percussion, the song sees Jordan unpack what it means to have a cause to fight for. “Self Immolation was inspired by the Palestinian liberation movement across college campuses, inspired by the late Aaron Bushnell who gave his life in protest of the actions of the very military he served, inspired by the dead students of Kent State 1970, and written about what it means to have a cause to live for, to die for,” he shares. “I wrote it with my friends, each of us playing an instrument live together, in a stoned, free, creative place in Andrew’s studio one afternoon, and it was a feeling we locked into across the whole album. It was a blast to create, and we all felt a great deal of purpose and meaning in the session that day.” Already an artist admired for both his unwavering social commentary and heartbreaking true life stories, grandson goes darker, harder, and is more uncompromising than ever before on INERTIA. The new single follows the release of the album’s sharp and poignant first release, “BRAINROT,”a song about attacking apathy and societal conformity in the digital age. Produced by Mike Crossey (The Killers, The 1975, 21 Pilots, YUNGBLUD), the new music marks an urgent, unfiltered chapter for grandson as an artist and songwriter, operating on his own terms and speaking truth to power. This autumn grandson will kick off his North American headlining INERTIA tour in support of the new album and marks grandson’s biggest headlining shows to date across the United States and Canada. For tickets and more information, please visit https://grandsonmusic.com/. Of his headlining tour, grandson says, “This next chapter of grandson was built by and for the sweat of the crowd, the roar of our voice becoming one, the color of my bruise leaving the pit – defiant, proud, cathartic and messy. INERTIA is the best version of grandson – a lifetime in the making and it’s gonna be f**king sick just like you’re gonna feel a sickness in your stomach watching videos later knowing you could have been there.” grandson recently played sold-out benefit shows in London, LA and Hamburg, where thousands of dollars/pounds were raised for LGBTQ rights, migrant rights, and support for children in war zones. INERTIA is the sound of grandson becoming lean and ferocious. The overarching theme is a clamour for what he calls a “growing need for class solidarity that can be achieved by seeing that across any political spectrum, people stand to benefit from the consolidation of power in the hands of the many against the few.” That concept is set to music which pumps the heart before engaging the mind: colossal heavyweight riffs, raging, blood-vessel busting raps, soaring hooks, and the philosophy that music that fights for social justice should sound like a rallying cry. grandson’s ambition for INERTIA was to pack it full of songs that demanded a place on future setlists. As such, it’s an album that grabs you by the throat and doesn’t let go, defined by full-throttle blasters, punchy rap-rock grooves, and more. INERTIA is a different path to walk that will ignite mosh pits while provoking further examination of its themes, and one in which American politics is the context to connect with a broader, progressive international audience. “So many people are fighting for different things,” he concludes. “I believe that finding connection with one another, through music or otherwise, and making collective demands for a brighter, better future, can lead us to a more holistic way of living, thinking, and consuming. It all starts with a cathartic release of energy. Meet you in the pit. Connect with grandson: Website | Instagram | TikTok | X | Facebook |
