Photo Credit: Philip Shum Los Angeles-based rocker grandson (aka Jordan Benjamin) releases his latest singles and video for ‘GOD IS AN ANIMAL’. The Orwellian track slowly builds to a hard-hitting crescendo of crunching guitars that echo its message of questioning what it means to be truly civilized. The track is an anthem for anyone feeling muzzled by the status quo. Of the track, Jordan says, “Years ago while on tour I had this idea for a musical based off of George Orwell’s 1984, where a farm animal realizes to run the farm it has to move like a human. After a couple iterations of that, I decided to release the title track from it on INERTIA, and trust that if that project is meant to be, it’ll find its way to the light someday. It’s certainly a fitting concept for the present moment in time. After all, we live in a ruthless world, supposedly ‘civilized’, where the dominating nations and religions scrapped their way to the top through the savage rule of the animal kingdom. We’re ultimately just apes, too smart (or stupid) for our own good.” This release comes on the heels of previously released singles “SELF IMMOLATION” a track about fighting for a cause that’s inspired by the Palestinian liberation movement across college campuses and the poignant first single “BRAINROT,”a song about attacking apathy and societal conformity in the digital age. INERTIA, produced by Mike Crossey (The Killers, The 1975, Twenty One Pilots, YUNGBLUD), marks an urgent, unfiltered chapter for Jordan as an artist and songwriter, operating on his own terms and speaking truth to power. He’s an artist to be admired for both his unwavering social commentary and heartbreaking true-life stories – he goes darker, harder, and is more uncompromising than ever before on INERTIA. grandson recently played sold-out benefit shows in London, LA and Hamburg, where thousands of dollars/pounds were raised for LGBTQ rights, migrant rights, and support for children in war zones. INERTIA is the sound of grandson becoming lean and ferocious. The overarching theme is a clamour for what he calls a “growing need for class solidarity that can be achieved by seeing that across any political spectrum, people stand to benefit from the consolidation of power in the hands of the many against the few.” That concept is set to music which pumps the heart before engaging the mind: colossal heavyweight riffs, raging, blood-vessel busting raps, soaring hooks, and the philosophy that music that fights for social justice should sound like a rallying cry. grandson’s ambition for INERTIA was to pack it full of songs that demanded a place on future setlists. As such, it’s an album that grabs you by the throat and doesn’t let go, defined by full-throttle blasters, punchy rap-rock grooves, and more. INERTIA is a different path to walk that will ignite mosh pits while provoking further examination of its themes, and one in which American politics is the context to connect with a broader, progressive international audience. “So many people are fighting for different things,” he concludes. “I believe that finding connection with one another, through music or otherwise, and making collective demands for a brighter, better future, can lead us to a more holistic way of living, thinking, and consuming. It all starts with a cathartic release of energy.” INERTIA BURY YOU AUTONOMOUS DELIVERY ROBOT BRAINROT SELF IMMOLATION YOU MADE ME THIS WAY LITTLE WHITE LIES GOD IS AN ANIMAL BELLS OF WAR WHO’S THE ENEMY PULL THE TRIGGER Connect with grandson: Website | Instagram | TikTok | X | Facebook |
