| An area renowned for its low-level cloud, moisture and fog, Eternal Rin‘s highly textured emotive alternative music, imbued with shades of shoegaze and the looming spectre of nu-metal could only have risen from the North-East of the United Kingdom. Honing a sound that fuses highly emotional, futuristic sonics with the faint nostalgia of genres past, Eternal Rin weaves stories of personal struggle, mental health, and a redemptive return from those struggles with the horror inspired fantasy of the survival games she has escaped to throughout her life. After playing alongside the likes of Deftones, IDLES, Amyl and the Sniffers and more at Outbreak Fest London in the summer, today Eternal Rin unveils her first single in nearly a year in the form of ‘404notfound’. A haunting cacophony of anthemic shoegaze, ‘404notfound’ paints a vivid image of being trapped in a liminal space between a nightmare and reality, searching for cracks in the darkness to expose the light hiding beyond. Produced by Jude Richards of EVILLE and mastered by Ste Kerry (Sleep Token, Evanescence, While She Sleeps), ‘404notfound’ is the first true example of Eternal Rin’s worldbuilding coming to life, with lush, spacious soundscapes colliding with walls of distortion to uplift the otherworldly storytelling that’s deceptively woven into the fabric of her soothing, pop-leaning songwriting. ‘404notfound’ is an eclectic but instantly impactful example of Eternal Rin’s ability to open up the gateway to escapism with her output, all informed by her own real life experiences. Enchanting a dedicated fanbase in just over 18 months since she wrote her first song within her bedroom, Eternal Rin is ready to stake her claim as the next alternative phenomenon. Garnering 10m+ streams since that first release, ‘404notfound’ marks the closing of one chapter and the opening of an expansive, fantastical new one. Where this chapter takes us isn’t clear, but what’s for certain is that the portal to the world that Eternal Rin is building through her music won’t close until everyone has stepped inside. | 
