Fresh off the heels of dropping their defiant single “REDRUM,” Bambie Thug returns with the track’s official music video. Directed by Jake Ringsell, the eerie video draws inspiration from one of cinema’s most disturbing images: The Ludovico Technique from Kubrick’s A Clockwork Orange. The forced transformation sets the tone for a nightmarish visual that descends into themes of indoctrination, control, and psychological breakdown. With distorted realities and unnerving intensity, Bambie paints a raw and rebellious reflection of the current world.
Speaking about the music video, Ringsell said, “As soon as I heard ‘REDRUM,’ I knew we were going to make something special. The song gripped me from the first moment. I’d already seen them perform it live at Glastonbury earlier that year, and the energy felt like a war cry — unapologetic and defiant.
“In our first conversation about the video, Bambie mentioned one of cinema’s most indelible images — ‘The Ludovico Technique’ from Kubrick’s A Clockwork Orange. That reference struck a chord. The raw helplessness of that scene, the horror of forced transformation, became the thread we wove everything else upon. From there, the vision took on a life of its own: Hypnotic, visceral. and unflinching.
“This music video stands as my favorite collaboration to date. I hope it speaks with the same clarity and conviction that the song does — a mirror held up to the world, reflecting both its darkness and its fire.”
Bambie Thug quite simply adds, “Interpret it for yourselves.”
Since its release, “REDRUM” has received widespread praise from critics across the globe. Kerrang!hailed it as “raging and incredibly vital,” while Wonderland noted, “Bambie’s vocals in the hook pierce your eardrums, and the political lyricism is slick and profound,” with Hot Press further commending their songwriting, stating, “The highlight of the song, however, is the lyrics: It’s a loud, proud, rebel cry.”
Produced by Shaun Lopez (††† & Deftones), “REDRUM” fuses sinister guitar riffs and crashing drums with Bambie’s signature screams and politically charged lyrics into a powerful rebel cry. Lyrically locked in on the state of the world, the track is a fearless statement of who Bambie Thug is: An unwavering voice for the queer community and other marginalized groups and an artist that refuses to be silenced.
On the single Bambie Thug said,“‘REDRUM’ is a masterclass, sonically and lyrically. Seeing the reaction it’s had live just emphasizes to me how important the song is. It’s political, it’s anti-war, it’s a ‘rebel cry’ for the LGBTQIA community and for everyone who is fed up with living in this disconnected world. All I can offer to these turbulent times is my art and hope it wakes people up.”
“REDRUM” marks Bambie Thug’s first release under their global recording deal with Spinefarm, home to Bullet For My Valentine, Creeper, Dayseeker, and Black Veil Brides. This video continues an incredibly exciting year for Bambie, which as already seen them cap off a massive European arena tour with Babymetal and Poppy, a sensational debut performance at Glastonbury. and attend major London and Paris fashion week shows by Dilara Findikoglu, Ann Demeulemeester, Maximilian Raynor, and more.
Photo Credit: Foxxatron
ABOUT BAMBIE THUG:
Cork-born alt disruptor Bambie Thug (they/them/fae) is smashing through gender and socio-political stereotypes to create an era-defining sound that borders on elements of pop, rock, electronic and more. Self-coining the term ‘Ouija-pop’ to describe their sound, Bambie Thug has made serious waves over the last few years with a series of genre-defying singles and a critically acclaimed EP CATHEXIS. Bambie represented Ireland at the 2024 Eurovision Song Contest with their spellbinding entry “Doomsday Blue,” finishing at sixth place — the highest placement for an Irish act in 24 years. Following the contest, “Doomsday Blue” flooded the charts globally, reaching the top 40 in Ireland (#23), Lithuania (#9), Greece (#12), Finland (#40), as well as earning their first UK chart entry at #67. A strikingly visual artist, Bambie’s cinematic videos have seen them transform into a variety of otherworldly characters such as “HIM” from The Powerpuff Girls, a lethal arachnid creature and a vampire bride. No stranger to the big stage, Bambie has played festivals across the world including Glastonbury, Download and Electric Picnic to much critical acclaim. Their show-stopping performances have been described as “a genderqueer, occult-tinged, strikingly theatrical edge” (Evening Standard), and they have received ongoing global support from the likes of NME, Kerrang!, Rolling Stone UK, GAY TIMES, BBC Radio 1, Spotify, Amazon Music and more.BAMBIE THUG PRONOUNS: THEY/THEM/FAE
