March 6, 2026 – Today, rising PA rockers American Vanity announce their debut album, 17, available everywhere on July 17th. Furthermore, they release second single, “Poison In Your Cup,” out now. “Poison In Your Cup” is a sonically heavier, confrontational single that marks an impressive second offering off of 17. Punchy alt-rock energy drives the track, pairing soaring, anthemic vocals with explosive drums and driving guitars. As the chorus erupts into a call for awakening, the song becomes a turning point: a refusal to comply, a tearing down of illusion, and the moment awareness finally breaks through. “This track addresses systems of influence, image, and power that rely on compliance and silence,” explains the band. “The lyrics use theatrical and institutional imagery to reflect how corruption often hides behind performance and tradition. Sonically heavier and more confrontational, it represents the album’s turning point toward awareness.” PRE-ORDER 17 HERE LISTEN TO “POISON IN YOUR CUP” HERE 17, American Vanity’s debut record, is a cathartic, high-impact body of work that pairs emotionally charged lyricism with sharp, modern alternative rock production by Matt Squire. Across the record’s 10 tracks, the band navigates the fragile space between connection and self-preservation, unpacking the quiet pressures that society places on us. Each song is a different form of catharsis, capturing the volatility of self awareness in real time. From the high energy, hooky “Lifeline” to the brooding vulnerability of “Kill To Feel,” 17 is a cohesive yet emotionally varied debut that details the journey of reclaiming your identity and finding yourself again. “This album explores what happens when connection becomes conditional and self-worth is tied to visibility, loyalty, or approval,” American Vanity shares. “Each song documents a different stage of realizing that staying accessible, agreeable, or available can quietly erode identity. Rather than opting out, the record confronts how to participate without losing yourself.” 17 Tracklisting - Lifeline
- Poison In Your Cup
- WHENUFALL
- Sabotage Myself
- Lost
- 17
- Undone
- Hold On Me
- Ignorance Is Confidence
- Kill To Feel
American Vanity, formerly known as Burn The Jukebox, is a group that turns modern rock into a mirror — vivid, unfiltered, and built to reflect what it feels like to live in your own skin. Led by dual vocalists Virginia Franks (bass) and Luke Hoffman (guitar), with Luke Vanchure on lead guitar and Carter Dennis on drums, the four-piece creates music that takes aim at how image, approval, and identity get tangled in the attention economy, where everyone’s chasing views but no one feels seen. The band are no strangers to touring, having previously performed across the country, and 2026 is shaping up to be yet another impressive live year. Next month, American Vanity will take the stage at Stockroom East in South Bend, IN and The Intersection in Grand Rapids, MI followed by shows in Pennsylvania, Massachusetts, New York, and Maryland. A full list of dates can be found below, and tickets can be purchased here. American Vanity Live Dates March 27 – South Bend, IN @ Stockroom East March 28 – Grand Rapids, MI @ The Intersection April 10 – Greensburg, PA @ PBR Pittsburgh April 24 – Crozet, PA @ Pro Re Nata Brewery May 8 – Barnstable, MA @ Neptune’s May 23 – Berwick, PA @ Hog’s Hollow Saloon June 6 – Mayfield, PA @ Lakeland Orchard & Cidery June 7 – Scotia, NY @ Lion’s Pavillion June 28 – Oakland, MD @ Honi Honi Bar Stay tuned for more from American Vanity. | 
