Building on over sixty years of rock folklore, the Rock and Roll Hall of Fame inductee will be joined in conversation by three distinct voices from the worlds of rock, radio and music journalism – each bringing their own unique connection to one of music’s most extraordinary lives.The tour launches on Sunday 11th October, following the publication of Devil on my Shoulder by Ebury Spotlight on 8th October 2026. Each evening will feature Alice in conversation with a special guest, followed by an audience Q&A, offering fans a rare glimpse behind the greasepaint and guillotines.

ARTHUR BROWN
Rock legend and fellow theatrical pioneer Arthur Brown will join Alice for four dates on the tour. The God of Hellfire himself – whose 1968 classic “Fire” remains one of rock’s most incendiary moments – needs no introduction to Alice Cooper fans. As two of the most visually arresting and dramatically ambitious performers in rock history, their conversation is a meeting of genuinely kindred spirits: two artists who built empires of spectacle and theatricality at a time when rock ‘n’ roll was only just learning to look the part.

ARTHUR BROWN said: “In an age of increasingly visual and theatrical live performance, Alice Cooper feels more relevant than ever – a true pioneer. There are few artists more important to witness and learn from. I’m thrilled and honoured to be moderating this conversation.”

ALICE COOPER‘S Devil on my Shoulder (ISBN: 9781529966640) will be published as a hardback by Ebury Spotlight on the 8th of October 2026.

Tickets for the book tour are available via this link. The ticket price includes a copy of the book.

Press voices

“80th birthday celebration from the progressive ’60s last great voice'”
PROG magazine (UK)

“…his journey is far from over…”
4/5 Mojo (UK )

“Long Long Road carries on this intensely strange and ultimately enjoyable journey in what is already a long and glittering career. Dramatically elegant, extravagant and eccentric, ARTHUR BROWN is still at his very best.”
9/10 Distorted Sound (UK)

“The man is an enigma, a remarkable talent and a blessed nuisance to fire marshals everywhere.”
Classic Album Review (UK)

“Despite his years, or perhaps because of them, Arthur is still as visionary and challenging as he was at the beginning of his career. This is packed with verve, zeal and wit. With Fire still in his belly, he is deserving of his crown.”
XS Noise (UK)

“The result is impressive.”
10/10 Rock Hard (DE)

“…incredibly entertaining…”
15/15 Legacy (DE)

“Defending his legendary status…”
8/10 Classic Rock (DE)

“…goosebump-inducing intensity…”
8/10 Deaf Forever (DE)

“A wonderfully lopsided apocalyptic horror blues album…”
5/7 Metal Hammer (DE)

“CD Highlight of the Month”
Good Times (DE)

“…impressive…”
8.5/10 Slam (AT)

WHO IS ARTHUR BROWN?

Pretty much everyone into rock music knows ARTHUR BROWN. Be it via listening to or watching The Who’s rock opera “Tommy” or spending time with The Alan Parsons Project’s classic debut album “Tales of Mystery and Imagination”, most people have encountered Arthur – even if they might not have realised it.

Yet when it comes to THE CRAZY WORLD OF ARTHUR BROWN’s iconic, career-defining 1968 transatlantic hit single ‘Fire’, everybody knows that this is Arthur – the self-proclaimed God of Hellfire!

But, we are getting ahead of ourselves, when we really ought to start with Arthur’s new full-length masterpiece “Long Long Road”.

Wild, vibrant, and crammed with rich musical textures, his new album is quintessentially ARTHUR BROWN, and can easily be construed as the apex and summary of a fascinating career that has spanned no fewer than seven decades.

Scheduled for release on Arthur’s 80th birthday on June 24, 2022, “Long Long Road” effortlessly shifts from progressive rock and soul to pristine blues rock, with the much-loved singer summoning his full vocal range with a mature mastery that comes only with the experience of a lifetime.

Make no mistake, ARTHUR BROWN is a true rock legend – luckily, one whose star still burns very brightly, making audiences’ jaws drop whenever he takes to the stage.

Born in 1942, this outstanding vocalist and pioneering performer has recently been experiencing a renaissance. Arthur’s ground-breaking work over several decades was honoured at the 2019 Prog Awards, when he received the Visionary Artist Award. In 2021, Arthur was given an HRH Legend Award that celebrates the best of British rock music. Prior to these, Classic Rock magazine bestowed a “Showman Award” on Arthur in 2005. This renewed attention by fans, media and peers in the autumn of his artistic endeavours can be recognised as a long-overdue tribute to an iconic musician, similar to that enjoyed by JOHNNY CASH late in his expansive career.

ARTHUR BROWN‘s legacy has been long appreciated by fellow musicians, writers and dedicated rock fans far beyond the vast shadow cast by his gigantic number 1 hit single ‘Fire’. The iconic track from his 1968 album “The Crazy World of Arthur Brown” still maintains its mesmerising power with audiences and peers today. At the same time, it could be argued that the omnipresence of ‘Fire’ has partly obscured Arthur’s many outstanding accomplishments over the 54 years since its release.

To understand the massive impact and influence of ARTHUR BROWN‘s wild stage persona, flamboyant theatrical performances, and charismatic multi-octave voice, one only needs to listen to these rock icons:

“Without Arthur Brown there would be no Alice Cooper.” ALICE COOPER
“Now there’s a man who was ahead of his time.” ELTON JOHN

“Arthur Brown was a big influence of mine… Arthur Brown has the voice of death.” Bruce Dickinson, IRON MAIDEN

“Arthur Brown is as much a dancer as he is a singer.” Pete Townshend, THE WHO

ARTHUR BROWN is widely recognised as a pioneer of shock rock and progressive rock, and a significant influence on heavy metal. His live performances include iconic classics, dance, poetry, visuals and a subliminal soundtrack of new electronic music. Whenever he plays, Arthur still brings the dramatically elegant and always extravagant style that he established as the gold standard onstage.

During his long and distinguished career, Arthur has been the lead singer of various groups, most notably THE CRAZY WORLD OF ARTHUR BROWN and KINGDOM COME, along with a cameo in the cult film “Tommy”, in which his dramatic vocals were backed by ERIC CLAPTON and THE WHO. Collaborations include the debut album of THE ALAN PARSONS PROJECT, DAVID GILMORE, THE PRODIGY, BRUCE DICKINSON, THE STRANGLERS, KULA SHAKER, DIE KRUPPS, and many more.

With each note on “Long Long Road”, ARTHUR BROWN makes the impressive statement that he remains as authentic, challenging, creative, and compelling as he was at his career’s fiery beginning. This record is not a swansong, but the thrilling beginning of the final phase of an utterly singular career.

ARTHUR BROWN is currently preparing the release of his next full-length.

Artist: Arthur Brown
Album: Long Long Road
Style: Psychedelic Bluesrock
Label: Prophecy Productions
Release date: June 24, 2022

Recording line-up
Arthur Brown – vocals, guitars, piano
Rik Patten – multiple instruments

Recording at Sonic Scoops Studios UK
Produced by Arthur Brown with Rik Patten
Arrangements by Arthur Brown and Rik Patten
Mix & engineering by Rik Patten
Mastering by Marc Urselli

Artwork by Laurie Avon
Photography and imagery by Harvey Waller
Layout & design by Jean Valnoir Simoulin

Shop
http://lnk.spkr.media/arthur-brown-long-long-road

Available formats
“Long Long Road” is available as a box set including a 48-page hardcover 2CD artbook, a gatefold 180g orange marble vinyl-LP, a bonus 7″ vinyl single, a wall flag, 4 30×30 cm art prints, and a certificate of authenticity personally signed and hand-numbered by Arthur Brown. The 2CD artbook is also available separately and includes liner-notes by Arthur Brown, enhanced artwork and photography, and two exclusive studio recordings. “Long Long Road” is furthermore available on black 180g vinyl LP, on transparent red 180g vinyl LP, and as a Digipak CD.

Links
www.thegodofhellfire.com
www.facebook.com/arthurbrownmusic
www.instagram.com/godofhellfire_actual