| Armed with nothing more than his signature Gibson Les Paul, a cranked amp, and a microphone burning hot, JARED JAMES NICHOLS lives the Blues the way it was meant to be lived – tough by design, raw in delivery, and authentic to the core. The Wisconsin-born, Nashville-based singer, songwriter, and guitarist unleashes unapologetic rock’n’roll, his voice hitting with grit and soul while his fretwork roars with fire and fury. Celebrated by American Songwriter, Guitar World, and Relix, NICHOLS has already tallied millions of streams and built a devoted following online. Gibson Guitars recognized his impact by naming him one of only four Global Brand Ambassadors worldwide – a rare honour that cements his standing as one of today’s most vital guitar slingers. Now preparing his fourth – and most defining – album, NICHOLS calls this era “JJN Mach II.” Written and inspired by his post-pandemic touring experiences and new home base in Nashville, the record showcases his growth as a singer and songwriter, while taking his guitar playing to explosive new heights. NICHOLS’ journey has not been without hardship: cancelled tours, collapsed labels, breakdowns on the road, even a freak accident that left him with 20 screws in his arm. Yet every challenge has only fuelled his drive and deepened the legend of his self-proclaimed “Blues Power.” With Frontiers Music Srl now by his side, JARED JAMES NICHOLS is ready to bring his uncompromising rock ’n’ roll to the world. The time has come for his name to be known in every household where true rock is alive. | 
