More About Slipknot: Released on June 29th, 1999, Slipknot’s self-titled debut, now double platinum, was a smash hit with critics and an instant classic with fans. It was, and is, a Molotov cocktail signalling a revolution– embracing a creative direction that eschewed metal traditions in favour of fresh ideas. While the jaw-clenching riffs coupled with Robinson’s venomous production were crucial to the album’s success, it was the care and attention to detail in the songcraft that moved the needle from “great” to “benchmark.” “We loved what we did with the first record but we didn’t even know if there was gonna be anything after that,” recalls guitarist Jim Root. “We just wanted people to hear it. Selling out of records and shows, having successful tours– those are goals for any band. But the dream scenario in some ways, came true for us.” In the years following, Slipknot’s popularity nipped at the heels of elder statesmen and even the band’s heroes, eventually navigating this brave new world with unending drive, fresh ideas and a bloodlust for odometer clicks. Tens of billions of streams and tens of millions of subscribers and followers later, the accolades tell the story: 64 award nominations and 27 wins including a Grammy for “Before I Forget“ from Vol. 3. A seemingly endless number of tour dates. Headlining slots at the biggest festivals in the world such as Download, Rock In Rio, Hellfest, Wacken and many more. Not to mention RIAA certifications by the truckload – 14 platinum certifications and 40 gold across more than 30 million in record and video sales. In addition, Slipknot positioned themselves for success with the creation of their own festival Knotfest in 2012, a traveling, multi-stage and experiential event that has appeared 28 times across several countries and locations. The festival has since spun off into a successful entertainment media hub – Knotfest.com, which became a juggernaut of its own making, giving a platform to young freethinkers and like-minded artists. All of Slipknot’s achievements have helped them claim their rightful seat as pioneers and thought leaders, establishing them as a generational talent– loved by parents AND their children alike. And of course with all those incredible live performances, all that influence, and all that history of playing all those incredible SONGS, Slipknot has only attracted the most dedicated of fans, reaching all the way back to that fateful self-titled effort. Slipknot is approaching this 25th anniversary by making the conscious decision to connect to fans as closely as possible, in a similar way to how they encountered Slipknot all those years ago. “Every time I’ve walked on stage, it’s never been about how many people have been there because my culture, the maggots, always show up,” says founding member Shawn “clown” Crahan with a smile. |