VREID is now pleased to announce their exciting and unique partnership with the Sogndal Football Club! The club has for many years been known for developing and cultivating extraordinary talent, as the men’s team currently plays in first division, the second tier of the Norwegian football league system.
Now, Sogndal Football Club is paying tribute to the band that has brought Sognametal to the whole world, by putting the logo of metal veterans and forefathers VREID on the chest of player’s uniforms for this upcoming season.
The concept of a football club choosing to use the space to pay tribute to local heroes is very unusual, breaking typical partnership traditions, but Sogndal is no ordinary club. The collaboration oozes local patriotism as it champions two of the region’s prime exports – football and metal. In addition, head coach and former professional player Eirik Bakke (Leeds United) has himself played football with members of VREID, bringing this collaboration full circle.
“Having our logo on the chest on Sogndal football’s kit is an honor that is very rare,” VREID bassist Jarle ‘Hvall’ Kvåle pridefully exclaims. “This football club has been hammered into our hearts since growing up. This is the club that was our whole childhood and youth, and it is with favorite teams as with favorite bands, it is love for life.”
“That Sogndal Football incorporates VREID in its value in such a way shows the will, madness, fearlessness and pride that has built this club. Since the 1970s, these pioneers with enormous courage have built a national top club in this beautiful mountain village, and it is wonderful to see that the club is characterized by tenants, staff, players, partners and the public with a passion for the team and their hometown. The eternal underdog who constantly does the unnatural. We are extremely proud to be part of the journey of our childhood friend and Sogndal’s legend Eirik. Stao no pao!”
Proud head coach and former Leeds United player Eirik Bakke adds: “Incredible fun that my childhood friends Jarle, Einar and Jørn together with the rest of the gang in VREID will be presented on our uniform. What they have achieved with their band is just absolutely fantastic. I myself have been out in the big world and played football in front of tens of thousands of supporters, and that they now do the same with their music makes us Sogndøler proud. This year we will go all the way with VREID on the team. Stao no Pao.”
On April 30th, VREID will release their brand new album and movie ‘Wild North West’. Watch the latest single “Spikes of God” below. Pre-orders are still available HERE.
VREID – Spikes of God (Official Music Video)
VREID have previously unveiled the cover artwork and tracklist of ‘Wild North West’. The cover was created by Remi Juliebø (Deformat Design) and can be found below.
1. Wild North West (05:23)
2. Wolves at Sea (05:14)
3. The Morning Red (05:42)
4. Shadows of Aurora (05:20)
5. Spikes of God (04:10)
6. Dazed and Reduced (04:55)
7. Into the Mountains (05:20)
8. Shadowland (09:53)
From its tumultuous inception, the Norwegian metal scene has always been about pioneering. While embracing the illustrious black metal history as part of their musical heritage, the many iconic bands have now evolved in various directions. Leading the black ‘n roll movement in Norway, VREID are the perfect example of that. The band arose in 2004 from the ashes of WINDIR after the tragic perishing of Terje ‘Valfar’ Bakken. The Sognametal legends declared the mission of exploring new musical paths, which they have pushed to even greater heights on their new record ‘Wild North West’.
The ninth record is not just a collection of songs, but a concept album that developed alongside an entire movie. Throughout eight chapters you will be taken on a journey deep into the mountains, to a dark place where the borders between reality and fantasy fade and where death is only one step behind you: The Wild North West. Not just in the sheer size of the project but also in terms of music videography, creativity, and determination, VREID has done something truly unique and lifted their art to a new dimension.
On the concept, founder and bass player Jarle Hváll Kvåle states: “Wild North West is a concept story about life itself and its eternal shadow: death. It is built around the world of our fictional character E, but it is surely inspired by my own life, my band’s life, historical events and many tales that have inspired me over the years. Is it a true story or fictional? I would have to say both, and sometimes is hard to tell the difference.”
‘Wild North West’ features the most extreme and intense work of the band to date, as well as heavy and melodic rock songs. These influences have always been a part of VREID’s DNA, and it is this combination that makes up the spirit of Sognametal. A remarkable homage to that same musical spirit is the song “Into the Mountains”. The ideas for that track were written in 2002 by Jarle ‘Hváll’ Kvåle and Terje ‘Valfar’ Bakken (WINDIR). Inspired by these ideas, Hváll wrote the song and included the original demo keyboard tracks from 2002, recorded back then by Valfar.
VREID have always chosen a course of constant evolution that is marked by thematically denoted phases regarding their often historically inspired lyrics. This became particularly clear with albums ‘I Krig’ (2007) and ‘Milorg’ (2009), which both revolved around concepts dealing with resistance and liberation of Norway during World War II. With their following three records, the pitch-black brigade returned to their Norse roots on ‘Sólverv’ which received high critical acclaim in 2015.
In 2018, the Norwegians teamed up with Season of Mist for their previous full-length ‘Lifehunger’, a record that successfully blended elements of 70’s rock, 80’s classic metal, and Norwegian black metal and which featured a remarkable guest contribution from SÓLSTAFIR’s vocalist Addi Tryggvason on the track “Hello Darkness”.
VREID have hammered out their success partly by being a heavily touring band. The four-piece performed more than 500 shows in 25 countries so far. Their everlasting march to conquer new territories has led the Norwegians to headline tours in Europe, North America, Japan, and India.
The band’s onward march did not come to a halt in 2020, a year that will go down as devastating for the international music scene. VREID launched their own beer, which turned out to be the biggest success of the Balder Brewery as the first batches were sold out immediately. Instead of waiting to be able to tour again, the Norwegians invited the fans to their home region and hosted a massive streaming concert among the beautiful mountainous surroundings of the Sognefjord. The concert, ‘Into the Mountains of Sognametal’ took place in June 2020 was viewed by over 140.000 people from more than 40 countries.
In 2021, VREID will once more invite the fans to their dark, cold, and wild universe but tread carefully as from these haunted mountains, no man can descend.
Recording studio: Studio 1184 & Nabolaget Studio Producer / sound engineer: Jarle Hváll Kvåle / Anders Nordengen Mixing studio and engineer: Jarle Hváll Kvåle / Helge Bentsen Mastering studio and engineer: Fascination Street by Tony Lindgren
Terje ‘Valfar’ Bakken – Keys on “Into the Mountains”
Espen Bakketeig – Additional keys on “Wolves at Sea”, “Dazed & Reduced”, “Shadowland”
Eli, Helena, Anna – backing vocals on “Into the Mountains”