UAC Management, in association with HeartSupport, announces the charitable UpHold Festival – a two-day online event (to take place on 10th and 11th April), featuring 8 of the best underground alternative artists from all around the world, aiming to bring awareness and provide aid to the noble and fantastic activity of HeartSupport – an award-winning non-profitable organization (2016 Non-Profit Of The Year, 2016 Artist Philanthropic Award at the Alternative Press Awards) founded by Jake Luhrs of the Grammy-nominated metal act August Burns Redthat is striving to provide every person, who is struggling through addiction, depression, and suicide ideation with hope by uniting the best artists in the industry and fans alike, and carries a message of hope, healing and restoration, which results in an amazing community developed by like-minded people, who are working towards creating a positive impact to the world.
Speaking about the concept of creating UpHold Festival, UAC Management’s founder and owner – Hristo Penchev – shares: “A project, which we have been working on for the past few months, UpHold Festival is an incredibly personal to myself initiative that I have invested all of my drive, ambition and desire in, due to the connection I have with the concept behind it.
Mental health has always been an essentially crucial topic for me. It’s something that I, personally, have been struggling with, as well as an area that has always provided me with the motivation and genuine strive to connect with other people experiencing the same plead of emotions I have and the natural urge to help them. A few months ago, I have witnessed first hand the nature of the activity and the community that HeartSupport has managed to establish – the empathy, the altruistic willingness to help and support people that are experiencing their own personal demons and their darkest moments and the determination to provide valuable help and guidance showcased by the personalities involved in this closed society were factors that I have been aware of since the first time I came across HeartSupport, however experiencing their effect personally was something that instinctively provided me with the desire to support this rare and incredibly meaningful exhibition of humanity’s purest and most substantial essence, in any way I can.
I want to personally thank the fantastic team at Heart Support for giving us the chance to collaborate together and fulfill our wish to do what we can to provide help to the company’s activity, every single one of the brilliant artists that have chosen and expressed readiness to participate in the event and join assisting this cause, as well as the always great Show4Me’s team, which made everything so easy for this project to become reality.
I genuinely feel happy to operate in one sphere with all these people and be in a position to materialize an idea of this sort. Join us on 10th and 11th April and don’t forget to donate and unite with HeartSupport and our goal to make people’s lives better through music.”