Toronto-based DIY rockers The Effens unveil new single and music video “Eventually”

THE EFFENS
UNVEIL NEW SINGLE AND MUSIC VIDEO
NEW EP EVENTUALLY OUT JULY 30
May 6, 2021 – Toronto, Canada – DIY Toronto band The Effens have shared their newest single, “Eventually”. The track, complete with groovy guitar licks and the occasional synth, examines what it’s like when the person you love turns into your enemy.
Speaking to the inspiration behind the song, vocalist Austin Nops shares, “I was dealing with a relationship breaking down and I didn’t want to fight with this person. I let go of my anger and tried to communicate. This seemed to have the opposite effect that I wanted and made them more upset that I was no longer fulfilling the role I used to act out in our conflict. Some people don’t want de-escalation. They need to draw blood from you. The song is saying to this person, ‘If this is what you need to do, I won’t stop you. Bite into me as hard as you can. You won’t change me.’”
Fans can check out “Eventually” and its accompanying music video now at http://bit.ly/EffensEventually.
“This is where we get as close as we can to our pop sensibilities, while still retaining some harshness underneath the song,” Nops continues. “We have the sharpness of the guitars and the roar of the bass, with warping pitches and sampled voices peppered throughout the song, while the pure pop melodies propel it forward.”
In addition to the new track, The Effens announced their upcoming third EP of the same name, due out July 30, 2021 via Hidden Pony and the band’s own LootBag Records. Eventually is the culmination of years of feverish experimentation, jam space meets and last-minute show fill-ins that have unspooled into the band’s current iteration.
After years of lineup rotations, The Effens have solidified their lineup with Austin Nops (vocalist and guitarist),Paul Theo (guitar and synth/samples), Hannah Edgerton (bass and vocals), and Fabian Oblivion (drums).
Recording and producing on their own tracks is part of the band’s DIY bent. Music videos are self-made on video cameras found by the band; merch is designed and manufactured among the four members; and friends orchestrate on-stage visuals for live performances, augmented by tchotchkes procured by the band from thrift stores.
“The more we do on our own, the more everything has our fingerprint on it.”
Stay tuned to The Effens’ social media accounts for more information soon.
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