Theoria Records signs worldwide distribution deal with We Are Triumphant in partnership with The Orchard

The ancient Greek word Theoria translates to “contemplation” or “looking into” and is the root of the English “theory”. It is also the foundation of everything that new independent label Theoria Records is built upon.

Co-founded and operated by Chris Wethington and Cody Frain – who between them have over twenty years of experience in the music industry as touring artists, managers, booking agents, marketers, label directors, and A&R reps – Theoria Records is founded on the belief, or theory, that there are four traits that support success:

Having PASSION for what you do;
INTEGRITY in how you do it;
CREATIVITY in overcoming obstacles;
and HUMILITY in success.

Metal Insider has the full story of the label’s inception

Theoria Records - Horizontal Logo

Having negotiated and secured label deals for their own bands and others, Wethington and Frain bring a unique understanding of the struggles that both musicians and indie labels face from both sides of the fence, and have created what they believe is a solution to offer mutual-growth and success. Theoria Records’ worldwide distribution deal with We Are Triumphant and, by extension, partnership with The Orchard is another key piece to that solution.

Theoria Records is launching with a strong schedule of releases, starting with the new single from metalcore act Colony Collapse“Paranoia Agent”, premiering June 10th via Outburn Magazine, followed shortly by singles from acts such as Polterguise, Dead Days, The Difference Between, RVNT, A Scent Like Wolves, and S’efforcer this summer.

Stay up to date with all things Theoria Records, via the Official Website.