THE HU RELEASE NEW VIDEO FOR ‘SHOOG SHOOG (ACOUSTIC)’
BREAKOUT MONGOLIAN BAND
RELEASE NEW VIDEO FOR ‘SHOOG SHOOG (ACOUSTIC)’
FROM THE CRITICALLY ACCLAIMED DELUXE ALBUM,
“THE HU’s unique style and traditional edge make them natural ambassadors for Mongolian culture.” – GQ
“THE HU is the real deal. Don’t sleep on this!” – Jacoby Shaddix (Papa Roach)
“I’m crazy about a Mongolian band called THE HU. They are just the greatest thing I’ve heard in a long time. My band of the year!” – Elton John (Beats 1 Rocket Hour)
Critically acclaimed Mongolian rock group, The HU, released their Deluxe edition of THE GEREGon July 10, available in CD, double vinyl and digital formats. This new version includes 3 tracks re-made with special featured artists including Jacoby Shaddix (Papa Roach), Danny Case (From Ashes To New) and Lzzy Hale (Halestorm).
Alongside the Deluxe album The HU are shared a special film, ‘THE HU: Road to The Gereg’ looking back at the making of The Gereg, features and accomplishments along the way, plus unseen BTS footage from tour life, video sets and live performances. The Special also includes narrative from the band and collaborators on their music, Mongolian culture and the evolution of The HU’s customized traditional instruments, symbolism and presentation.
There will also be 3 acoustic tracks on the Deluxe release: ‘Shoog Shoog’, ‘Yuve Yuve Yu’ and ‘Shireg Shireg’. The enchanting video for ‘Shoog Shoog’ dropped on 6th of October, showing behind-the-scenes clips of The HU in the studio, offering fans a real insight into their recording process and a closer look at their gorgeous traditional instruments. Watch it here.
The Gereg Deluxe holds three fantastic re-made tracks including ‘Yuve Yuve Yu’ featuring Danny Case (From Ashes To New), which was the band’s first-ever radio single peaking at #4 on the rock radio charts, and ‘Wolf Totem’ featuring Jacoby Shaddix (Papa Roach) which has racked up 10.5 million views on YouTube.
The last collaboration on the album ‘Song of Women’ featuring Lzzy Hale (Halestorm) came out in May, a month filled with events honoring women in the US. “I’m so thankful to THE HU for welcoming me, my words and my melody into this song,” says Hale. “I can count on less than one hand the number of times where a project has changed the course of my spirit and renewed my faith in humanity. This was one of those projects.”
Their original version of The Gereg, released in September 2019 via Better Noise Music, has sold over 140K copies worldwide and landed on several Top Tencharts, including the U.S., UK, Canada and Australia, and Top 20 charts in Germany and Sweden.
MORE ON THE HU:
Formed in 2016 in Ulaanbaatar, Mongolia, The HU achieved global recognition with powerful videos that have amassed over 95 million views to date. “Wolf Totem,” “Yuve Yuve Yu” and “The Great Chingiss Khan”showcase the band’s one-of-a-kind style of ‘hunnu rock’ – a combination of Western heavy rock played with traditional Mongolian instrumentation such as the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp) and guttural throat singing in their native language.
The band has achieved wide critical acclaim and appeared on many 2019 year-end best-of lists. In the US Loudwire listed THE GEREG among its Top Albums of 2019 and Revolver Magazine listed the band’s video “Great Chinggis Khaan” among the year’s Top 10. In the UK, THE GEREG placed among Top Albums of 2019 in Classic Rock and Metal Hammer magazines.
The band is involved in the film THE RETALIATORS, a high-octane horror-thriller, starring Michael Lombardi (FX’s Rescue Me), Marc Menchaca (Ozark, The Outsider) and Joseph Gatt (Dumbo) with special guest appearances by some of rock music’s biggest names. THE HU band members play a small part in the movie and contributed ‘Wolf Totem’ featuring Jacoby Shaddix (Papa Roach) to the soundtrack.
BETTER NOISE MUSIC is the premiere independent music label under BETTER NOISE ENTERTAINMENT, a content creation and marketing company that produces music, books, films, documentaries, TV shows, theatrical productions and tours. Better Noise Music (formerly Eleven Seven Music), founded in 2006 by music industry veteran and independent pioneer Allen Kovac, focuses on artist development and has grown into a music industry independent powerhouse, with a roster including Five Finger Death Punch, AWOLNATION, Mötley Crüe, Cory Marks, Papa Roach, Bad Wolves, Nothing More and THE HU. Partnering with FUGA, AMPED and Membran, the company operates a global marketing and distribution platform with offices in New York, Los Angeles, Nashville, London, Berlin, Toronto and Sydney. https://betternoise.com/Recently BETTER NOISE ENTERTAINMENT announced the formation of BETTER NOISE FILMS and their first two movies THE RETALIATORS and Sno Babies, slated for 2020 and 2021 release respectively.