London, UK – January 11, 2021: Better Noise Music recording artists, The HU debuted their ‘hunnu rock’ cover of Metallica’s “Sad But True on December 4th shot in their native country of Mongolia, which has already accumulated over 7 Million views. The track is a unique take on the beloved classic that has over 142 Million streams on Spotify alone.
The band tells the story behind the creation of their video in their new Behind The Scenes footage released today. Watch the band discuss each of their roles and how they represent a higher power here.
With this cover, The Hu also launches THE BEST OF BETTER NOISE MUSIC: 15 YEARS OF ROCK series that runs throughout the label’s 15th year in business – 2021. The compilation features exciting new versions of songs from their diverse rock catalog. The HU will kick off this campaign, as the band embodies all the label’s hopes for the future of rock – diversity, expert musicianship, passionate performance and clever creative collaboration.
Earlier in 2020, The HU released the deluxe version of their 2019 album The Gereg. The Gereg debuted at #1 on the World Album Charts and Top New Artist Albums, Top 5 Globally in US, Canada, UK and more (Rock Music Albums) and Top 10 Current albums in US, Canada, Australia among other territories. In addition, they released the documentary film, THE HU: ROAD TO THE GEREG on Youtube which looks back at the making of their debut album, along with behind the scenes footage from their worldwide tours, video shoots, and more.
The band are currently in the studio, recording their sophomore release which REVOLVER MAGAZINE selected as one of 60 Most Anticipated releases of 2021
The band is involved in the film THE RETALIATORS, a high-octane horror-thriller, starring Michael Lombardi (FX’s Rescue Me), Marc Menchaca (Ozark, The Outsider) and Joseph Gatt (Dumbo) with special guest appearances by some of rock music’s biggest names. THE HU‘s Jaya plays a small part in the movie and the band contributed their hit track ‘Wolf Totem’ featuring Jacoby Shaddix (Papa Roach) to the soundtrack.
MORE ON THE HU:
Formed in 2016 in Ulaanbaatar, Mongolia, The HU achieved global recognition with powerful videos that have amassed over 113 million views to date. “Wolf Totem,” “Yuve Yuve Yu” and “The Great Chingiss Khan” showcase the band’s one-of-a-kind style of ‘hunnu rock’ – a combination of Western heavy rock played with traditional Mongolian instrumentation such as the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp) and guttural throat singing in their native language.
The band has achieved wide critical acclaim and appeared on many 2019 year-end best-of lists. In the US Loudwire listed THE GEREG among its Top Albums of 2019 and Revolver Magazine listed the band’s video “Great Chinggis Khaan” among the year’s Top 10. In the UK, THE GEREG placed among Top Albums of 2019 in Classic Rock and Metal Hammer magazines.
ABOUT BETTER NOISE MUSIC:
BETTER NOISE MUSIC is the premiere independent music label under BETTER NOISE ENTERTAINMENT, a content creation and marketing company that produces music, books, films, documentaries, TV shows, theatrical productions and tours. Better Noise Music (formerly Eleven Seven Music), founded in 2006 by music industry veteran and independent pioneer Allen Kovac, focuses on artist development and has grown into a music industry independent powerhouse, with a roster including Five Finger Death Punch, AWOLNATION, Mötley Crüe, Atlas Genius, Papa Roach, Bad Wolves, Nothing More and The Hu. Partnering with FUGA, AMPED and Membran, the company operates a global marketing and distribution platform with offices in New York, Los Angeles, Nashville, London, Berlin, Toronto and Sydney. https://betternoise.com/