The Anix Creates New Wave Electro-Pop Anthem With “Don’t Let The Outside Win”
The Anix Creates New Wave Electro-Pop Anthem With “Don’t Let The Outside Win” Out Now Via FiXT Radium
Los Angeles, CA – Mixing the artist’s future-forward mindset toward with influences from ’80s synth pop, The Anix has crafted an infectiously dark and melodic anthem on “Don’t Let The Outside Win.” Swirling synth melodies and retro synthesized bass perfectly support the artist’s distinctive vocal style for one of The Anix’s most unique tracks to date.
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“Each single I have released this year for the upcoming album has been a different style/genre, ranging from Alt-Rock to Electro-Pop, Hard Rock, and Electronic. The missing piece to complete the circle is 80’s Synth-Pop/New Wave in the vein of Depeche Mode, New Order, The Cure. “Don’t Let The Outside Win” is based around one of my most influential genres, and the one responsible for getting me into music production in the late 1990s. The song is about the influence we accept or challenge from the outside, and the will to go your own route regardless of the pressure coming from various sources around you.” – The Anix
“Don’t Let The Outside Win” is out now on all platforms from independent electronic rock label FiXT Radium.
The Anix has become a cutting-edge rock mainstay across dozens of official Spotify, Apple Music, Deezer, Yandex, and YouTube Music editorial playlists, reaching over 300,000 monthly listeners with over a million streams each month. The Anix has also had music featured in popular video game franchises such as Call Of Duty, Destiny, and Mass Effect.
The Anix is an electronic-rock artist and producer from Los Angeles. As an active designer and producer, influences get pulled for an array of unusual places, such as brutalist architecture, Berlin technical apparel brand Acronym, underground techno and house scenes, and movies such as Blade Runner and 2001: A Space Odyssey. The result is a genre defying mix of alternative rock elements with dark melancholic undertones drenched in an endless array of synthesizers, with a bass heavy foundation to anchor the overall sound. It is neither retro nor futurist, but somewhere in between, from the not so distant future. The sound has been referred to as “Night Rock” and “Alternative Electro”, with elements that connect inspiration to The Cure, Depeche Mode, NIN, The Smashing Pumpkins, Moderat, Failure, Jon Hopkins, and The Prodigy.
Originally founded in 2001 by Smith, and later joined by brother Logan Smith with longtime friend Chris Dinger, the group toured the Hollywood rock club circuit for several years. After writing hundreds of songs and playing countless shows, the band signed a deal in 2008 to record their first full-length studio album titled Demolition City. The band then landed a deal with The Diesel Management Group and toured throughout Europe on the “Rocket Science Tour” with electronic masterminds Apoptygma Berzerk.
In 2011 The Anix signed a record deal with Cleopatra Records to record their second studio album titled Sleepwalker. In 2016, The Anix began the process of reinventing themselves, shifting away from a touring band into a studio project. After a full year of development, the group emerged with Ephemeral in March 2017 as their 2nd album on Cleopatra Records.
In 2018, The Anix completed their metamorphosis from band to solo project as front-man & songwriter Smith signed with FiXT, the artist-owned/operated independent record label of electronic-rock pioneer Klayton (Celldweller, Circle of Dust). Focusing on releasing consistent material since signing with FiXT, The Anix released the full-length album Shadow_Movement in 2018, Order / Disorder and Hologram in 2019, GRAPHITE in 2020, and is already releasing new singles in 2021.
FiXT is an internationally recognized, 100% independent artist-owned record and publishing company, founded in 2006 by artist/producer Klayton (Celldweller, Scandroid, Circle of Dust). FiXT’s mission is to deliver world class music, label services, customer service, and fan experiences, connecting artists to global audiences. FiXT operates 3 label divisions across various genre segments, FiXT Radium, FiXT Neon, andFiXT Noir.
FiXT Radium is the company’s rock/metal division featuring the artists The Algorithm, The Anix, Becko, Celldweller, Circle of Dust, Daedric, Fight The Fade, I Will Never Be The Same, Nitroverts, NUTRONIC, Raizer, Richy Nix, Seething Akira, Soul Extract, Voicians, and Void Chapter.
FiXT Neon is the company’s synthwave, indie pop and chillwave division featuring the artists Ace Marino, The Bad Dreamers, Cassetter, DEADLIFE, Essenger, FreqGen, Fury Weekend, LeBrock, Mega Drive, Moonrunner83, Nouveau Arcade, OVRGRWN, Polyark, PRIZM, Scandroid, Signal Void, and Young Medicine.
FiXT Noir is the company’s EDM division featuring releases from Celldweller, Toronto Is Broken, Biometrix, Teddy Killerz, KJ Sawka, Becko, Aktive, Tenebrax, Glacier, Elliot Berger, Social Kid, BVLVNCE, Zardonic, Blosso, Everen Maxwell, Similar Outskirts, Tadeusz, Everything Must Go, A_Rival, Too Kind, Ian Snow, Totto, Deuce & Charger, Punker, Gazz, Foxhunt, Matt Neux, Natty Campbell, Killin Void, Asteroid Afterparty, KYB, Timian, Neddie, Mattsh, NVFNAL, Shaded Grains, Only Kidding, and more.
FiXT’s catalog of music has garnered over 2.5 billion online streams connecting with a core audience of gamers, sci-fi enthusiasts, and comic book fans and serves a worldwide fanbase in over 150 countries, reaching millions of listeners each month.
FiXT’s catalog has received over 1,000 Film/TV/Video Game and advertising sync placements, including: Westworld, Power Rangers, Lexus, Toyota, Suicide Squad, Iron Man, Robocop, Jack Reacher, Deadpool, John Wick, Guardians of the Galaxy, Pacific Rim, Call of Duty, Synth Riders, Assassin’s Creed, Need For Speed, Razer, Dead Rising, UFC and more.