LOS ANGELES, CA — NOVEMBER 12, 2021 — Iconic rock band Sixx:A.M. today released a new lyric video for their track “Penetrate,” taken from their recently released SIXX:A.M. HITS album via Better Noise Music. The project is a retrospective celebration of the band’s biggest hits and fan-favorite songs, that also includes five unheard tracks and mixes, marking the band’s first official album with new material since 2016. The new lyric visual captures the dark and emotional desperation painted by the song. The song is about trying to reconnect with somebody, going in deeper, penetrating their soul. Musically it is a throwback to some of Sixx:A.M.’s heavier music. Watch the new visual HERE. The full track listing for the SIXX:A.M.HITS album is below. The album is now available across platforms HERE.
The album is a companion piece to Mötley Crüe and Sixx:A.M. founder Nikki Sixx’s new memoir THE FIRST 21: How I Became Nikki Sixx, and it contains a track inspired by the book of the same name.Immediately following its release last month, Sixx officially became a four-time New York Times best-selling author, entering the coveted list at #8 on the Hardcover chart and #11 on the Combined Print And Ebook List. THE FIRST 21 joins Nikki Sixx’s other three bestsellers, The Heroin Diaries, This Is Gonna Hurt, and the Mötley Crüe biography, The Dirt: Confessions of the World’s Most Notorious Rock Band. In addition, THE FIRST 21 also quickly rose toAmazon’s bestsellers listsince its release on October 19, occupying the top spot on Amazon’s rock music books chart and in the Top 40 overall biographies and memoirs chart. THE FIRST 21 is also #22 on theUSA Today’s best-selling books top 150 list, as well as #9 on Canada’sThe Globe and Mail bestsellers list, evident of the book’s global appeal.
“I am such a fan of books and storytelling,” said Nikki Sixx in a statement celebrating the news. “The whole process is extremely creative from the beginning to the end, which allowed me to open up candidly in the memoir about addiction, sobriety and reflect about the formative years of my life, while unpacking the complicated childhood that had some twists and turns along the way. I am really happy THE FIRST 21 connected with people in such a deep way.”
The First 21 continues Sixx’s tradition of setting the soundtrack to his own life, combining his work as a writer and a musician to offer multi-layered pieces of art. In 2007, Sixx:A.M. released The Heroin Diaries Soundtrack, which acts as a companion piece to Sixx’s best-selling memoir The Heroin Diaries: A Year in the Life of a Shattered Rock Star, released the same year, introducing the concept of a book soundtrack into popular culture. Both the book and the album were successes upon release, with the book instantly becoming a New York Times-best seller in its first week, selling out in bookstores around the U.S. The album spawned the #1 single “Life Is Beautiful,” while simultaneously receiving critical acclaim and eventually achieving Gold certification in the U.S. IGN praised its effectiveness as a concept album, writing, “[It’s] not really an album but rather a musical book. It is almost impossible to recommend any specific songs over others.” Expanding this artistic signature move by Sixx, The First 21 now has its own soundtrack with the HITS album.
The band is also celebrating their catalogue on Spotify, with the new “Sixx:A.M. 101 Playlist.” The playlist offers new and old fans a comprehensive collection of the band’s acclaimed catalogue. Stream it HERE. Nikki Sixx also curated a companion playlist to his book called “Nikki Sixx’s First 21 Playlist” which features the soundtrack to his formative yearsand isavailable for streaming on Spotify and Apple Music.
Additionally, the band also personally curated two exclusive new merchandise collections for fans available HERE and HERE.
SIXX:A.M. HITS STANDARD TRACKLISTING
Life is Beautiful 3:35 This is Gonna Hurt 3:56 Lies of the Beautiful People 3:58 Pray for Me 4:13 Rise 3:53 Stars 3:50 Maybe It’s Time 4:21 Skin 3:25 Belly of the Beast 3:47 Are You With Me Now 4:02 Girl with Golden Eyes 4:20 Accidents Can Happen 4:07 Gotta Get it Right 3:12 We Will Not Go Quietly 4:20 NEW BONUS TRACKS:
The First 21 – 3:20 Talk to Me – Radio mix 3:39 Penetrate 4:38 Waiting All My Life 3:17 Skin – Rock Mix 3:50 Life is Beautiful – piano vocal 3:06
It’s a universal truth that true artists will always busy themselves creating, and that truly great artists will always find an audience for that work. It is little surprise then that despite storied individual histories playing in and working with some of the most iconic bands ever to have walked the planet, Nikki Sixx, Dj Ashba and James Michael—collectively known as SIXX:A.M.— are set to unleash a collection of their hits featuring new material onto their forever loyal fan-base, that has already taken them firmly to their hearts.
Sixx:A.M., an American rock band from Los Angeles, California, formed in 2007, is best known for their #1 hits, “Life Is Beautiful” and “Lies of the Beautiful People”. The name Sixx:A.M. is a combination of all of the members’ last names (Sixx, Ashba, Michael).
To date Sixx:A.M. have three U.S. Billboard top 20 albums and a string of hit singles already under their belts, with their full catalogue consisting of five studio albums: The Heroin Diaries Soundtrack (2007), This Is Gonna Hurt (2011), Modern Vintage (2014) Prayers for the Damned and Blessed (2016), and three EPs; X-Mas In Hell (2008); Live Is Beautiful (2008) and 7 (2011).
SIXX:A.M. Hits is a collection of songs that will fire up both the head and heart in equal measure – a band who found their true sound and producing art that refuses to be led by anything but their own desires.
From the songwriting and musicianship to James Michael’s production and mixing and Dj Ashba’s captivating artwork, Sixx:A.M. have crafted a style in music as much of a mission statement for the band as it is an impassioned call to arms.
BETTER NOISE MUSIC is the premiere independent music label under BETTER NOISE ENTERTAINMENT, a content creation and marketing company that produces music, books, films, documentaries, TV shows, theatrical productions, and tours. Better Noise Music (formerly Eleven Seven Music), founded in 2006 by music industry veteran and independent pioneer Allen Kovac, focuses on artist development and has grown into a music industry independent powerhouse, with a roster including Mötley Crüe, Five Finger Death Punch, Escape The Fate, AWOLNATION, All Good Things, From Ashes To New, Asking Alexandria, Cory Marks, Papa Roach, Bad Wolves, Nothing More, and The Hu. Partnering with FUGA, AMPED and Membran, the company operates a global marketing and distribution platform with offices in New York, Los Angeles, Nashville, London, Berlin, Toronto and Sydney.